p58 BKU-MAR22 Unified Water label - Vitra_bku 24/02/2022 10:33 Page 58
INDUSTRY UPDATE
Four Good Design Awards 2021 for VitrA
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itrA’s receives four Good Design Awards including one for its innovative VitrA V-Care Smart Panel and V-Care Prime – the digital flush plate and multifunctional shower toilet.
Established in 1950, Good Design is one of the world’s best established and prestigious design competitions. The Good Design Awards is organised jointly by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. With these four new awards, VitrA now has a total of 44 Good Design Awards. VitrA’s winning designs for 2021 included VitrA V- Care Prime and V-Care Smart Panel. VitrA also won an award for its Atelier 01 tile collection and Archiplan bathroom collection, launching later this year. Margaret Talbot, marketing manager for the UK and Europe said, “The Good Design Award is terrific recognition of the work of Design Studio VitrA and the international designers we collaborate with to create products that consumers and specifiers really understand and appreciate.”
UWLA – Consumers are ready to make water matter
WLA MD Yvonne Orgill explores how rising energy prices and other factors are leading consumers to take the water matters message more seriously than ever before The pandemic has had a significant impact on how we all live. Spending more time at home has raised awareness of the impact we have on the planet from everyday activities such as heating our homes, cleaning and washing. This, together with the energy bill crisis, has brought the issue of how much water and energy we use into sharp focus. With predictions that the energy price cap is predicted to rise 51%, on 01 April, there could be steep rises, as much as £600/year, added to energy bills in the home.
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As an industry we can play our part by raising awareness of the relationship between heating water and energy bills and promoting those products that utilise the Unified Water Label, which can help homeowners use water efficiently and save money.
Whilst we have this opportunity to tap into the changing attitudes of consumers, it is even more important to drive forward our message as water consumption has also risen by an estimated 15-20%, from people spending more time at home during the pandemic. Other recent research in the industry highlights that consumers value innovations that use less energy. A recent survey from Whirlpool found that consumers are prepared to change their behaviour in order to reduce their environmental impact; with more than half (54%) saying they planned to reduce their water consumption.
Another consumer report from Trend Monitor found that the impact individuals are having on the future of the planet and sustainability was a key consideration for consumers throughout 2021. Their research also found that water efficiency was one of the top three sustainability goals for their homes.
The Unified Water Label is an established and recognised smart tool that is widely available. We have the support of manufacturers who have responded by driving forward innovation to deliver the products that carry the label. Our task now is to mobilise the rest of the industry, the retailers, merchants and installers to promote these products, helping consumers meet their sustainability goals.
Those interested in finding out how they can become involved by supporting the Unified Water Label can find out more by visiting the website.
www.uwla.eu 58 BKU MARCH 2022
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