p55 BKU-MAR22 BMA - Reginox_bku 24/02/2022 10:30 Page 55
INDUSTRY UPDATE
Reginox UK Announces Exciting Management Changes for 2022
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inks, taps and accessories manufacturer, Reginox UK, has kickstarted 2022 with a bang thanks to a series of important management changes.
Dave Mayer, the previous Sales and Marketing Director, who has been with Reginox for over 20 years, has been promoted to Commercial Director. As part of the new role, Dave will oversee all commercial aspects of the U.K. business covering internal sales, operations, purchasing and external sales with a dedicated management team in these departments reporting into him.
As part of the role changes, Dave has also restructured the UK team creating a designated external sales division which will now be led by Gareth Hughes.
Gareth has been promoted at the end of 2021 to the newly created position of National Sales Manager and he will have overall responsibility for the nationwide sales force. Gareth joined the business in 2017 as area sales manager for London and the South and has successfully grown his sales by 20 per cent in recent years.
The new role will see Gareth grow and develop Reginox UK’s client base across the UK with the support of his team, while maintaining the highest level of customer service and client liaison.
Gerrit Smit, M.D of Reginox U.K said: “We are proud that Dave has worked with Reginox so loyally for over 20 years. His knowledge of the industry and UK market is unrivalled, and he constantly impresses us with his passion,
commitment and creativity to further extend our position as one of the U.K. market leaders. “Promoting Dave to this new role was a natural progression and allows him the autonomy to really develop the UK business in line with his and our shared strategic ambitions and plans while having our full support from the senior management team in Holland.”
Dave Mayer, Commercial Director of Reginox UK, added: “I’m really pleased to be entering 2022 in my new role as Commercial Director. Reginox UK has had a really busy period of years which has seen us further position ourselves as one of the UK’s leading manufacturer and supplier of sinks and taps.
“Not only have we strengthened our team, but we have also transformed our headquarters to extend our warehouse facilities and create a state-of-the-art conference facility to extend our ability to seamlessly work with our colleagues across other markets. “We’ve really hit the ground running in 2022 and with Gareth’s promotion to National Sales Manager we can really focus on achieving our best ever sales year to date. As a team, we’re really excited to see what we can achieve over the next 12 months.”
THE BMA COLUMN
BMA – The data culture in bathrooms
In the bathroom sector, we are on a journey to expand the data provision and analysis available to our members, giving insights into the habits and intentions of the public, and best routes to reach them. The Bathroom Manufacturers Association is taking research to a whole new level in 2022, with a stream of reliable and timely information. In a world where the pandemic has flipped consumer spending on its head, this type of information is crucial. In the last year, manufacturers have been operating in a high demand environment with annual UK sales for BMA members reaching nearly £1.2 billion in 2021 - the highest on record.
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Still, we know the economic rollercoaster of rising energy prices and higher inflation will impact household spending in 2022, with some economists predicting growth in the first half of this year, followed by a substantial dip in consumer spending, continuing into 2023. There may be a slight softening in the market, but it needs to be considered in the context of a period of incredibly high demand. There is still strong appetite for bathroom refurbs and lots to be positive about. Sensing the need for better data in these unpredictable times, BMA’s partnerships with two specialist research firms are coming to the fore. TrendMonitor produces a consumer insight report on bathroom purchasing trends, to understand the influences and barriers to sales of bathroom products through the purchase process. They also evaluate customer satisfaction levels following the purchase of a new bathroom. These reports provide a benchmark to compare the impact of the pandemic on household spending priorities and purchase behaviours. Secondly, our understanding of the merchant and bathroom retailer is grounded in sales stats to builders and tradespeople, provided by MRA Research’s monthly data sets, the Builders Merchant Building Index (BMBI) and the Plumbing & Heating Merchant Index (PHMI) - which launched in 2021. There are also plans for a new, monthly pulse survey to track sales expectations and confidence among merchants in the plumbing trade. This new approach to data analysis is leading to more effective understanding of the influences and barriers to sales of bathroom products throughout the purchase process and bringing us ever closer to buyers, retailers, merchants and customers, to improve satisfaction levels.
Tom Reynolds Chief Executive of the Bathroom Manufacturers Association
For more information contact BMA on 01782 631619 or email
info@bathroom-association.org.uk
BKU MARCH 2022 55
nowing and understanding customer needs is the centre of any successful business.
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