INDUSTRY INDUSTRY VIEWS VIEWS
Art Deco Inspiration Grows… Art Deco styling is making a noticeable return to bathroom design, but today’s interpretation is
much softer and more adaptable than the bold 1920s original. Instead of full glamour, the focus is on clean geometry, refined detailing and luxurious finishes paired with the calm, contemporary look buyers now expect. Across the market we’re seeing growing interest in sculptured basins, angular brassware, fluted textures and warm metallics, all elements that allow customers to introduce Deco character without overwhelming their space. This aligns with wider trends we’ve highlighted, where bathrooms have become more expressive, layered and personal. For retailers, the opportunity lies in curation. Pair a geometric basin with a bold hexagonal mirror, or coordinate a fluted glass shower screen with ribbed front furniture units. Small touches such as jewel-like furniture knobs and gold toned metallics, all help customers visualise this opulent style.
Consumers increasingly want designs with personality and modern Art Deco balances both, offering an elegant, on-trend look that works across a wide range of bathroom sizes and budgets. By showcasing the right combinations, retailers can make this revival feel both accessible and aspirational.
Comment by Julie Lockwood, Furniture Product Manager, Bathrooms to Love, PJH
Living space perfectionism is worse in London
Londoners’ drive for perfectionism is challenged by its architecture: small, terraced, or outright weird homes with unique constraints. To make a chosen item work, Londoners face tougher challenges than most in creating their ideal home, from limited space and complex layouts to the impossible influences of social media.
Once they find the perfect piece of furniture, many will redesign an entire room to accommodate it. The trial and error involved in such unconventional circumstances means that mistakes are common. Each failure costs time, money, and effort for both shopper and retailer.
Retailers have a responsibility to give their customers every chance in making the right decision first time and avoid the ‘returniture’ trap. That means offering them ways to understand and visualise their purchase, assessing size, look and fit in their own space, before they buy. AR and 3D tech are there – retailers have just got to offer them.
To offer innovative design is essential
There are Comment by Anthony Botibol, CMO, Fixtuur
undoubtedly some concerns over the housing market, especially in well- known hot-spots including London, where prices have fallen along with actual demand, but more broadly we are still seeing plenty of activity in commercial and hotel work as well as residential. Since relaunching our new, improved Showerlay in December, we’ve monitored a steady pickup in interest along with early sales, which is encouraging at this stage. Wetrooms remain a strong and growing part of the bathroom market, and the response to the updated Showerlay has reflected that, particularly amongst installers who are welcoming the easier drain access, fleece finish and expanded size options. This combination solution offers an exceptionally stable and waterproof, tileable substrate which will accept any finish from mosaics to stone and porcelain, while ensuring enduring quality and ease of maintenance. We’ve supplied Showerlays for many years, so this relaunch is about refocusing on the category with a more practical, installer-led offer.
Comment by Grant Terry, Marketing Manager, Marmox UK
4 BKU MARCH 2026
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