NEWPRODUCTS NEW PRODUCTS & ANNOUNCEMENTS


The Bathroom Distribution Group launches British-made Aqua Options fitted furniture collection


he Bathroom Distribution Group has launched Aqua Options, a new British-made fitted bathroom furniture collection developed to make specifying, selling and installing fitted furniture simpler for KBB retailers and merchant customers.


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Manufactured in Britain, the collection gives retailers and merchants a strong service-led advantage, combining shorter supply routes and next day delivery. At a time when customers expect both choice and availability, Aqua Options has been designed to offer a straightforward fitted furniture solution with the reassurance of UK production behind it.


The new collection of Aqua furniture offers a concise, easy-to-sell range that brings together practical installation details, flexible specification options and a competitive product structure. Developed around the strapline “bathroom furniture made easy”, Aqua Options responds to the need for fitted bathroom furniture that can be presented with confidence in showrooms, merchant branches and trade counter environments, even where detailed furniture planning experience may be limited.


Each furniture pack is ordered and priced under a single product code, helping retailers and


merchants present a complete run clearly while reducing the complexity often associated with specifying fitted bathroom furniture. This simplified ordering structure has been created to support faster conversations with customers and make the category easier to manage for busy trade teams. The range is available in two door styles, with slab and Shaker fascias offered across six colour options. All furniture features Torino oak effect cabinets and oak-backed doors, an exclusive detail for Frontline Bathrooms that gives Aqua Options a clear point of difference in the fitted furniture market.


To support a wide range of bathroom layouts, Aqua Options is available in standard and reduced depth formats, with two run sizes of 1260mm and


1580mm. Each run can be specified with a left or right-hand basin option, giving retailers and merchants the flexibility to meet everyday customer requirements without overcomplicating the ordering process.


Aqua Options will initially be stocked and distributed via Smiths Briten before being introduced into the main Frontline Aqua brochure, strengthening the wider Aqua offer with a British-made fitted furniture range designed around value, simplicity and trade-ready practicality.


sales@smithsbriten.co.uk www.smithsbriten.co.uk


Barwick & VitrA Strengthen Partnership with UK Roadshow Finale and New Product Launches


arwick Bathroom Distribution further strengthened its partnership with VitrA in June after hosting the final stop of the nationwide VitrA UK Roadshow at its Bradford head office showroom event. The VitrA roadshow travelled across the UK before culminating at Barwick HQ on 2nd and 3rd June, bringing together customers, suppliers and industry professionals for two days focused on product innovation, showroom inspiration and networking opportunities.


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Customers attending the Barwick Showroom event were given the opportunity to experience a number of new VitrA launches first-hand, including the latest Glora and Sareta furniture collections alongside new additions across the wider VitrA portfolio.


The new Glora collection showcased a premium furniture offering featuring contemporary matt finishes, integrated lighting and statement countertop options designed to create a luxurious modern bathroom aesthetic.


Meanwhile, the Sareta collection introduced a versatile range of rounded and square furniture options available in a variety of finishes including Matt Green, Matt Terracotta, Matt Graphite, Maple Oak and High Gloss White, helping retailers tap into the growing demand for colour and texture within the bathroom market. The Barwick event also featured live product demonstrations, new product displays and supplier engagement throughout the showroom, while guests enjoyed complimentary food and drinks served throughout the day within the outdoor marquee area.


Hosted as part of Barwick’s wider showroom event, the collaboration highlighted the growing relationship between Barwick and VitrA and reinforced their shared commitment to supporting independent bathroom retailers through innovative product launches, showroom investment and ongoing customer engagement.


For more information or to plan a visit to the showroom, please speak to your Barwick Area Sales Manager.


01274 700900 sales@barwick.co.uk www.barwick.co.uk


8 BKU JUNE 2026


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