BRASSWARE & ACCESSORIES Ruth Black
Aqualla strengthens its complete bathroom offering in 2026
BKU Editor Matt Broughton speaks with Aqualla’s Managing Director Ruth Black about growth, coordinated bathroom design and the company’s continued investment in infrastructure and customer support.
support,Aqualla is focused on strengthening its position as a complete bathroom supplier for retailers and merchants alike. The company has entered 2026 with strong momentum across its networks, supported by new product activity and ongoing investment behind the scenes. “The first few months of 2026 have been very
W
positive for Aqualla,” says Ruth. “We’ve seen strong engagement across both our retail and merchant channels, particularly around new product introductions and showroom-focused collections.” Despite ongoing pressures across the wider
market, the business has remained focused on consistency and long-term planning. “Our focus this year is centred around sustainable, long-term growth,” Ruth explains. “That means continuing to strengthen the Aqualla brand while making it easier for our customers to do business with us.” Part of that strategy includes additional support
tools for retailers and installers, including the launch of Aqualla’s first dedicated training van earlier this year: “We’re also continuing to invest in customer support through training, merchandising, and digital tools,” she says.
ith continued investment across products, logistics and customer
Product development remains centred around
creating more joined-up bathroom solutions, with brassware, mirrors and radiators, showering and glass all key areas of focus. One of the company’s most important launches this year has been its new glass collection, developed to coordinate directly with Aqualla’s wider brassware offering. “The collection includes wetroom panels with coordinating profiles and fixtures that align perfectly with our brassware finishes,” Ruth says. “This allows retailers and end users to create true colour consistency across the bathroom from a single supplier.” According to Ruth, this move reflects changing customer expectations around bathroom design: “We’re seeing growing demand for more cohesive, lifestyle-led bathroom design, with consumers placing greater importance on colour consistency, coordinated finishes, and timeless styling,” she explains. At the same time, practicality remains just as important as aesthetics… “Ease of installation, durability, and long-term performance remain key priorities across all categories,” Ruth says. The launch of the glass collection also marks
another step in positioning Aqualla as a broader bathroom supplier rather than a standalone product brand: “It positions Aqualla as a more complete choice for retailers by allowing them to source multiple key bathroom categories from
one trusted supplier,” Ruth explains. Alongside product expansion, sustainability continues to influence the company’s operational decisions and development strategy. “Our approach centres around product longevity, packaging reduction, operational efficiencies, and responsible sourcing,” says Ruth. She adds that designing products with long
lifespans remains one of the company’s most important environmental priorities, alongside continued improvements across packaging and logistics.
Looking ahead, Ruth says there is still plenty
more planned for the remainder of the year: “We’ve invested significantly in developing the infrastructure needed to support continued growth throughout 2026 and beyond,” she says. Alongside the continued growth of the Aqualla
brand, the business is also refining the positioning of Adamsez while continuing to develop Hotbath across both the GB and Irish markets. “There are plenty of exciting plans still ahead –
so watch this space,” Ruth adds. For Aqualla, however, the wider focus remains
firmly on building long-term value across the industry: “One of the most important things for us is the value we place on relationships and long- term thinking within the industry,” Ruth says. “Everything we do is focused on creating greater value for our customers and supporting sustainable growth for the future.”
24 BKU JUNE 2026
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