INDUSTRY UPDATE THE KBSA COLUMN
MyLife Strengthens GB Team with Two New National Sales Managers
BSA has used the occasion of its AGM 2026 to announce a restructure of its board. During the meeting, members voted on and approved the appointment of all the board roles. “The strength of any association comes from the people behind it and I’m proud of what we continue to achieve together,” commented Richard Hibbert, who will continue in his role as National Chair. “Over the last year, we’ve focused heavily on improving all areas of the KBSA and restructuring the board to ensure we are fit for the future. This restructure moves us towards a structure based on individual passion, expertise and experience. And I genuinely believe this is the strongest, most agile and forward-thinking board that the KBSA has ever had.”
KBSA Board Restructure K
National Chair, Richard Hibbert: Richard has served as Chair since 2017, and he will continue to oversee the association. Vice Chair, Luke Wedgbury: Already a board member, Luke will take on the brand-new role of Vice Chair.
Bathroom Growth Director, Koralia Hume: Growing the number of bathroom partners and members is a key focus for KBSA in 2026 and beyond.
Education Director, Jamie Harding: Supported by Education Advisor Mark Butler, the role aims to improve the learning that KBSA can offer members.
Membership Benefits Director, Heath Everett: Focusing wholly on refining and improving existing member benefits, Heath will also work to bring on value-driven benefits for members going forward. Members should speak to Heath with any feedback or ideas on what is available to them.
Conference and Events Directors, Sarah Reeve-Daly and Lindsey Copperwheat: Sarah and Lindsey will support the office team to deliver high-value events for KBSA members.
Corporate Chair, Owain Harrison: Owain’s role will be to oversee partners joining the association.
More details are available from The KBSA
www.kbsa.org.uk or call 01623 818808
44 BKU JUNE 2026
www.mylifebathrooms.com
(Pictured Left to Right: Sean McCreadie NSM Scotland & North East and Darren Chisholm NSM North England)
yLife has appointed Sean McCreadie as National Sales Manager for Scotland and North East England and Darren Chisholm as National Sales Manager for North England, reinforcing its strategic focus on driving growth and strengthening its presence across the region. Sean, previously of Schluter Systems and Novellini, was once MyLife’s Area Sales Manager for Scotland and spoke about rejoining the MyLife team: “I’m delighted to have rejoined MyLife as National Sales Manager and to be part of such a fantastic team. With the company continuing to grow and the development of the new purpose-built MyLife HQ, it’s an exciting time to be joining the business. I’m looking forward to being part of the journey ahead and contributing to the company’s continued success.”
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On his appointment of his new role, Darren formerly of RAK Ceramics and Crosswater, said “I’ve joined MyLife at an incredibly exciting time and I look forward to helping the company grow in the GB Market and to become a market leading brand.”
Gavin McCrossan, Sales Director at MyLife Bathrooms, said “I’m delighted to welcome Sean back to the MyLife family and have Darren join us at such a pivotal time for our business. They both bring a wealth of hands-on experience, and their industry knowledge will be an incredible asset for both MyLife, and our network of retail partners across Scotland and North England.”
Sean and Darren will collaborate closely with MyLife’s South England National Sales Manager, Adam Kirkland, under Gavin McCrossan’s guidance, to implement a long-term roadmap that will extend MyLife’s penetration in the GB market and continue to lead the way in best-in-class customer experience.
For more information about MyLife, visit the website.
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