STORAGE SOLUTIONS


Inspiring customers to do more for less T


he coronavirus pandemic has caused disruption throughout the supply


chain. But it has been inspiring to see the ways in which the industry has adapted to ensure relationships between suppliers and clients can still thrive, and how the two can work together to ensure end customers are still receiving a high quality of product and service. As we move forward with a rather unclear


Comment by Natalie Davenport Head of Marketing, Häfele


future, there is an increasing responsibility on us to find innovative ways of tailoring kitchen and bathroom designs which meet our customers’ requirements, but ensure we can maximise profits at a time when budgets are being carefully examined. Product development is currently taking a


slightly different focus, but manufacturers with good, better and best price ranges offer the


perfect solution to studios who want to inspire their customers with new and imaginative ideas for their spaces, but at a range of different price points. Our homes – more so than ever before – are


our havens, and consumers are keen to adapt them to create spaces for offices, gyms and teaching, as well as day-to-day living. It is up to us to inspire them by showcasing product ranges which create the most impact for the best value, but also give their homes a stylish edge. Whether it’s helping consumers to identify


where clever storage could help them save space; promoting innovative materials which come at a fraction of the cost of traditional options; or flipping design on its head to put the usual ‘finishing touches’ at the centre of a space, we can work together to encourage customers to think differently, during this time when everything is changing.


Cost-efficient ranges with a wow factor from Häfele F


rom smart and energy efficient products with the wow factor, to


innovative materials and components which make fitting and installation more efficient across the industry, Häfele’s range of 25,000+ products is focussed on enabling customers to provide the end user with what they crave from their spaces. For example, Häfele’s innovative range of


furniture lighting, Loox, offers maximum impact at a fraction of the cost of traditional lighting options. Manufactured by Häfele, Loox lighting strips can be integrated into fitted furniture to save space and create a premium look and are app- controlled via a homeowner’s phone, so they can change the colour and brightness depending on their mood, time of day, or activity. The reduced power usage when compared to halogen alternatives means it is an environmentally friendly


option, which is also crisper and cleaner in its outputs.


Nothing adds more wow than a splash of


colour. Available exclusively through Häfele in the UK, AluSplash is a highly stylish yet practical alternative to glass, acrylic and tiled splashbacks. With two new colours – Totally Teal and Juicy Red – introduced to its range last year, AluSplash is now available in 12 high gloss options. It’s simple and quick for fitters to install, and has a beautiful, sleek finish that homeowners love. It’s a more cost-effective option than materials such as glass, and it’s also easier to keep clean, so is a more hygienic alternative to tiles. Finally, to help homeowners design kitchen


spaces that are multi-functional and beautiful in equal measures, Häfele has launched its Kitchen Planner. The free online tool can be found on its consumer-facing platform, Ideas for Living. It invites users to take a personality test, which


determines how they use their existing kitchen so they can design a living space that is tailored to their lifestyle. Educating customers on functionality, trends and smart layouts, it also reveals some little-known design and storage hacks which homeowners with particularly challenging or extra-small spaces can use to give their kitchen the edge. Once completed, the tool helps consumers connect with expert kitchen studios in their region, by allowing homeowners to send their design through to their local Häfele Studio Partner. For more information on these products or any of Häfele’s ranges, please visit the website.


0800 171 2907 www.hafele.co.uk


16 BKU JUNE 2020


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40