BRASSWARE
Tapping into brassware design B
athroom brassware offers a lot of potential for retailers, particularly as
this is one area of the room that can be bought as part of a complete refurbishment project or as an individual purchase to give the space a refresh. While baths and sanitaryware remain the largest sector of the market, taps now come a close second, particularly with the growth in retrofit sales, which is an area that tends to remain strong even in times of market uncertainty. Trends in brassware design reflect this; with
Comment by Ben Bryden Sales and Marketing Director, RAK Ceramics
many consumers looking to change their existing basin and bath taps as a quick DIY project and those undertaking bathroom redesigns relying on their choice of brassware to create a cohesive look from basin, to bath, to shower, so new shapes and a greater variety of finishes are emerging. Choice is a big selling point for consumers, and
where once a standard chrome finish would have been the best-seller, it now has some healthy competition from brushed metals and matt black.
And as material use in the bathroom evolves to include everything from porcelain and timber to glass and metal, brassware is now being chosen as a complement to these, therefore variety is important. Functionality wise, consumers are conscious of
the importance of water saving, with bathrooms offering one of the best chances of making a significant difference to households. As technology becomes more readily available we are likely to see demand rise for features such as sensor controls on bathroom taps, as trends from the commercial sector filer though to the domestic market. Style is important too of course, and on the
brassware catwalk we are seeing iconic pieces coming through that offer a vital combination of elegance and functionality. There can be no argument that, chosen well, brassware is a focal point of the bathroom and a market that offers retailers can jump on, promoting the tap as a style statement rather than just as a functional requirement.
RAK introduces five new brassware tap ranges W
ith brassware being an integral part of any bathroom design and
many consumers changing up their taps to give the room an instant update, as a major supplier in this market RAK has introduced five new ranges. Providing a solution for every installation and finishes to meet every design requirement the latest RAK brassware ranges offer the opportunity to bring individual flair to this most personal of spaces.
RAK-Amalfi from RAK Ceramics is a brassware
range that encourages creativity in bathroom design, with handles that can be combined in a number of ways with the tap body, mixing metals for an individual, high-end look. RAK- Positano is sleek and streamlined brassware range, making it the perfect choice for any minimal bathroom setting. Each of the new ranges can be chosen in one of four finishes – Matt Black, Brushed Nickel, Brushed Gold and Polished Chrome.
Offering a market leading 15-year warranty and environmentally conscious water saving elements, function combines seamlessly with form across each of these new ranges, to ensure that the finishing touch becomes a focal point of the bathroom.
01730 237850
www.rakceramics.com/uk
14 BKU JUNE 2020
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