KITCHEN RANGES & COMPONENTS
Getting the message T
hese are times when home-owners need reassurance about investing in their main asset. Will their purchase stand the test of time in style, functionality and quality? Does it represent good value. Does it add value? Suppliers have a particularly vital role to play. A key part of this is communication. Beyond our immediate customers we see an extended role in communicating with the wider market and generating interest in the benefits and pleasure which comes with innovation and quality in interiors.
Comment by Colin Patterson
Technical and Health & Safety Manager, Hettich UK
Through a variety of consumer-facing platforms we can make the case for performance and longevity as the sustainable and astute way to invest hard-earned money in fitted furniture. This should contribute to a positive image for the industry.
A supplier’s messaging can be part of the retailer’s messaging. Our sustainability story, for example, is part of the wider product-related
sustainability story which retail customers will be increasingly interested to hear. Responsible suppliers have been implementing sustainability principles for years, decades even. In the last few turbulent years, those with vision have invested in carbon-neutral factories for example, and it’s a story worth telling.
Embracing trends, from urbanization to individualization, is also part of what we can do to help bring something special to interior solutions. Flexible manufacturing allows end-users to customize their furniture, both in the way it looks and the way it performs. Individualisation is a way for customers to get involved and creative with their own ideas.
The imagination is the limit and giving wings to the customer’s vision is a key to success as we face a potentially challenging retail landscape. We are in this together. This is easy to say but gains meaning when backed by innovative, quality solutions, service beyond what’s expected, mutual trust and determination to strive for better.
LightTower: Hettich sheds new light on larder storage L
ightTower from Hettich is a practical new larder storage concept featuring hassle-free, no connection illumination using the exceptional AvanTech YOU platform drawer system.
For new kitchens and retrofit, LightTower comprises five drawer boxes, in a choice of widths, each individually illuminated. LightTower illuminates each drawer automatically when the cabinet is opened.
Delivery of the even, 4,000K light requires no complicated connections and the light set simply clips on the drawer side profiles. A practical rechargeable battery pack adheres to the rear panel.
Smooth, effortless drawer opening and closing is assured thanks to high-quality 30 kg runners, and installation is easy. LightTower comes with a jig to help mark up the cabinet for fitting the runners with precision.
Hinges are an additional option where existing hinges do not provide the zero protrusion required for the drawers to slide open.
0161 872 9552
www.lighttower.co.uk
LightTower by Hettich comprises five drawer boxes, in a choice of widths, each individually illuminated
36 BKU FEBRUARY 2023
LightTower by Hettich uses the exceptional AvanTech YOU platform drawer system
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