NEW PRODUCTS
NEW PRODUCTS & ANNOUNCEMENTS
VitrA Launch New Shower Toilet Training Module Following Research Findings
V
itrA Bathrooms has launched an online training module for its comprehensive range of shower toilets - V-Care and Aquacare.
Margaret Talbot, marketing manager for VitrA, explains, "In Japan and much of the East, shower toilets are an everyday, popular product. Yet
VitrA Aquacare offers a built-in bidet function for added comfort and hygiene without needing an electrical connection.
market sales and awareness are both low here in the UK." VitrA offers visually aesthetic and cost- effective shower toilets and was keen to understand consumer hesitation. Working with Trend Monitor, VitrA Bathrooms, based in Oxfordshire, commissioned a comprehensive piece of research to understand the drivers and hurdles for the sales of shower toilets in the UK. The research showed that, out of 16,740 people, only 0.01% had a shower toilet in their home – clearly illustrating that there is little awareness of the product in the market. "96% of bathroom purchasers were not offered a shower toilet as part of their bathroom design. Yet 77% of respondents who had used a shower toilet said they would consider one for a bathroom or cloakroom. These findings indicate there is enormous potential for shower toilet sales – it's no longer a luxury but a hygienic, environmentally-sound decision. Over time the shower toilet will become a UK bathroom must- have as it has in many countries. Our shower toilets are feature-rich and price-competitive; our training academy is designed to support our retailers in understanding and communicating the benefits."
www.VitrA.co.uk
Aqualisa extends Mian mixer shower series for housebuilder and hospitality sectors
S
hower specialist Aqualisa has expanded its premium Mian shower collection with six new models designed specifically for the housebuilder, contract and hospitality sectors.
With a choice of contemporary square or round styling, plus single outlet, dual outlet and bath shower mixer options, each model features a high quality chrome finish, brass body and metal handles with cool touch surface technology, and a temperature override for added safety.
The Mian range is engineered to exceptional standards, is fully compliant with Water Regulations Advisory Scheme (WRAS) quality criteria, and is backed by the Aqualisa five year guarantee on registration.
These durable, high-performance systems include fast-fix brackets for straightforward installation. Each handset has been designed with soft-rub nozzles to ensure quick and simple cleaning, while the adjustable height telescopic shower column and flexible 1.5m chrome-plated,
stainless steel hose make operation effortless. The dual outlet models feature an integral diverter to switch easily between the adjustable shower head and the overhead drencher.
Versatile and convenient, the Mian mixer shower range offers optimum performance with controlled flow, and is compatible with all UK water systems.
A separate Mian square single outlet concealed kit pack is available for a more discreet fitting. The Mian range is supported by Aqualisa’s dedicated Contract and Specification Customer Care Team, with nationwide coverage from trained and approved on-site service engineers.
lathamdigitalshowroom.co.uk Discover now at:
VitrA V-Care Prime. This top-of-the-range shower toilet offers many personal hygiene benefits – yet it is still one of the most cost-effective intelligent shower toilets on the market.
01959 560020 or 01 864 3363 (Republic of Ireland)
www.aqualisa.co.uk
14 BKU FEBRUARY 2023
lathamdigitalshowroom.co.uk Discover now at:
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