INDUSTRY UPDATE


European Promotion for VitrA’s


Margaret Talbot Margaret Talbot, marketing manager for VitrA bathrooms in the UK, has been promoted to Regional Marketing Manager – Europe. Margaret joined the Oxfordshire based


bathroom company, which is part of Turkey’s largest industrial groups, the Eczacıbaşı Group, in 2016. Following a successful career in telecoms and IT, Margaret and her team have played a vital part in VitrA Bathrooms UK’s growth in recent years. Margaret’s new role sees her responsibilities broaden to include the development of the marketing communication strategy and management for, France, Germany and Italy whilst overseeing the UK plans. These include the opening of the global flagship showroom in Clerkenwell, London due to launch shortly. Margaret says “I am thrilled to be offered this


new opportunity. The marketing team, here in Oxford, have been a key part of our success, and I look forward to building on these relationships with our customers and teams across Europe. The new showroom will be a creative hub that will be used by VitrA and its customers globally. I look forward to playing my part.”


Ideal partners with Aquadart for an exciting 2021


Ideal Bathrooms is strengthening its shower enclosure offering for 2021 after being appointed national distributor for Aquadart. The enclosure range from Aquadart, part of


the Cavalier Group, offers a wide variety of products, including the showroom protected Asino and Onisa collections. Danielle Lillis, Ideal Bathrooms' Commercial Director, said: “This exciting partnership will give us access to Aquadart’s stunning range while they benefit from Ideal’s logistical and service expertise.” David Gannon, Strategic Brand Director of


Aquadart, said: “We’re delighted that Ideal Bathrooms has taken on Aquadart. The distributor’s role in providing next day access to one of the fastest growing ranges of enclosures will help us to meet increasing demand.” All Aquadart products feature the Clean & Clear™ glass protection system, which creates a


protective barrier creating a more hygienic environment. Aquadart will replace the current April enclosure range, however Ideal Bathrooms will continue to distribute the April brand’s shower trays and baths.


www.idealbathrooms.com


Christian Brinkmann takes up role as Head of E-Commerce Europe, Duravit


In line with the company’s consistent strategic orientation, Duravit AG will welcome Christian Brinkmann to the Duravit team as “Head of E- Commerce Europe” on April 1, 2021. Duravit is substantially bolstering its expertise in


the field of e-commerce in order to better serve its customers’ varying needs and requirements. Having graduated with a focus on marketing and strategic management followed by more than ten years’ experience at Philips GmbH, Christian Brinkmann’s role at Duravit will be to drive forward the company’s e-commerce business. In his previous role, Christian Brinkmann


handled accounts for international e-commerce customers including Amazon and also set up online shops, subsequently developing them into drivers of revenue. In his new position at Duravit, Brinkmann will report directly to CEO Stephan Tahy. “I’m delighted and honored to be asked to manage Duravit’s e-commerce operations during


this new and exciting chapter in the organization’s development. I’m especially looking forward to working with


the Duravit team to develop our business and to create added value for our customers and partners as a result,” said Brinkmann.


Merlyn customer care team rise to the 2020 challenge


Ireland's premier shower enclosure company, MERLYN, has closed the year on a high with a double award win celebration in just one week.


For the second time, MERLYN’s customer


care team were awarded the highly coveted Team of the Year at the Irish Customer Contact & Shared Services Awards 2020 (20 November 2020). Seeing off competition from five other businesses in the final, the company also won the National Buying Group (NBG)


Supplier of the Year in the Plumbing, Heating & Showrooms category for the third year in a row.


Less than a week after the CCMA


celebrations, the team were congratulated again at the National Buying Group (NBG) Supplier of the Year awards. The 2020 Annual Supplier Awards were held virtually on 25 November, where over 300 suppliers, partners and friends of NBG logged on to join the celebrations


BKU FEBRUARY 2021 37


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