BA Introduces New Brand Ambassador B
A, one of the largest and most respected manufacturers of kitchens
and bedrooms in Europe, has launched a new kitchen and bedroom brand in line with their strategy for continued growth and pursuit to be Better Always. Blossom Avenue is a unique portfolio of
kitchens and bedrooms, is available throughout BA’s extensive retail network throughout the UK and Ireland and will now benefit from the endorsement of Architect, Patrick Bradley as brand ambassador for 2020. The Northern Ireland firm established in 1990
and which now has three significant sites in Cookstown, Co Tyrone, Doncaster and Rotherham in Yorkshire, has launched the brand to strengthen their retail partners’ offering, providing one of the largest collections of contemporary, classic and traditional kitchens and bedrooms in the marketplace today. The fact that this is happening as BA marks 30
years in business has spurred the company into accelerating the building of a brand presence, establishing the partnership with Patrick Bradley. The multi-award-winning architect is most famous for his Grillagh House, described by Kevin McCloud of Channel 4’s Grand Designs programme, as one of his favourites of the all the series. Patrick, who lives close to the BA Cookstown
facility, says he is more than happy to partner with a quality firm. “Construction businesses are under ever more
intense pressure to deliver sustainability, quality design and durability particularly in the housing sector. I believe BA and their new brand Blossom Avenue is of the kind of quality which immediately reassures builders as well as buyers. I am impressed by the finishes and material choices and the
manufacturing standards are among the highest I have seen,” says Patrick Bradley. The well-known and popular architect who
works on major housing, office and leisure projects across Great Britain and Ireland will feature prominently during product launches, retailer events, trade shows and in marketing collateral.
Patrick Bradley Patrick will be at KBB Birmingham in March to
launch the latest Blossom Avenue designs to the hundreds of retailers in attendance, as well as celebrating 30 years of successful business throughout the UK. On the BA stand (090, Hall 17), visitors can be some of the first to see the brand’s new luxury product, meet with the sales team, experience the new product development area as well as the complete bedrooms range. Nuala Brady, head of marketing at BA, says the
partnership with Patrick Bradley is strategically significant. “This is a tight field in which top brands have
worked hard to achieve profile and market position. BA is pursuing a strategy to embed Blossom Avenue firmly and quickly among the independent retail sector as well as through the consumer channels as much as possible,” she says. “With Patrick Bradley’s successful business,
unique sense for design and its application, we will be raising visibility across the UK for the brand so as to become a firm and recognisable player within 12 months.” And from Grand Designs to Love it or List it,
Blossom Avenue recently gained recognition when its Bella range in Matt Denim was chosen by contributors to Kirstie & Phil’s renovation and relocation show on Channel 4 recently. The Albrighton couple renovated and extended
the main living-dining-kitchen area of their home, making the kitchen the hero area for the family, packed full of storage and providing a sociable area
30 BKU FEBRUARY 2020
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