Partnership That Performs: Inside Scudo’s Continued Growth
Harrison Bathrooms has been working more closely than ever with retailers to sustain growth across the Scudo portfolio, ensuring the brand’s success supports and drives growth for its customers. As it approaches almost 12 months since the
W
rebrand of Scudo, Commercial Director Shaun Corcoran explains how the past year has been defined by transformation and momentum, resulting in a record-breaking performance. “Evolving and elevating the Scudo brand has strengthened our position within retail showrooms. The look and feel of the brand now reflects a lifestyle proposition,making it more appealing to homeowners and creating new opportunities,” Corcoran explains. “Even in whatmany would describe as a stagnantmarket, our refreshed strategy has enabled us to gainmarket share
ith economic pressures continuing to weigh on the KBB sector,
month on month, and that’s something we’re really proud of.” In addition to the brand’s fresh new look, central
to this success is its agile business model, an ethos that continues to drive performance across the business. In an industry facing ongoing challenges and uncertainty, flexibility has become a key differentiator for Harrison Bathrooms. “Retailers need supply partners who can react
quickly,” Corcoran adds. “Our structure allows us to do exactly that, adapting to demand, supporting customers with strong commercials and staying ahead of trends with an exemplary supply chain.” The results of this strategy will be on full display
in June, as Harrison Bathrooms prepares to exhibit at InstallerSHOW 2026, where it will unveil a host of new Scudo products developed in response to retailer demand. Marketing Manager Hayley Bowman highlights the customer led strategy behind the upcoming
launches. “Everything we’re introducing this year is rooted in insight,” she says. “We’ve listened closely to retailer feedback, consumer research and had many thought provoking conversations with retailers. For 2026, our goal was simple: expand ourmuch loved ranges to offer greater choice, while introducing new collections that provide something genuinely different.” Among the highlights are expansions to the
popular Colour by Scudo range, including new styles in the six most popular metallic finishes, alongside the introduction of walnut and stone across furniture collections. New ranges of acrylic baths and shower trays promise to offer something exciting for retailers, combining standout design with strong commercial appeal. Supporting product development is continued investment. Harrison Bathrooms has committed to enhancing its delivery fleet with 35 new delivery vans, alongside plans to expand office space, improve sustainability across packaging, and refresh its Leeds showroom facility. As Corcoran concludes: “We’re not standing
still. Everything we’re doing is about supporting our customers and strengthening the Scudo brand, and we have a lot more planned for 2026.”
0330 124 7290
sales@harrisonbathrooms.com
www.scudo.co.uk
14 BKU APRIL 2026 BATHROOM EDITION
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