INDUSTRY VIEWS INDUSTRY
VIEWS
The Power of Subtle Colour…
Mixing tones and textures continues to play a defining role in bathroom design, with homeowners increasingly embracing layered palettes that create calm, spa-like spaces within the home. Nature-inspired shades such as calming greens, earthy woodgrains and warm neutrals are proving particularly popular across our ranges, bringing warmth, depth and a sense of tranquillity while maintaining a timeless appeal.
While social media may suggest a growing appetite for bold, vibrant colours, our sales indicate stronger demand for softer, more calming spaces. Matt finishes are particularly sought after, offering a refined and understated alternative to
traditional high-gloss or polished chrome surfaces. These finishes introduce gentle texture and subtle visual depth, helping to create bathrooms that feel balanced, contemporary and considered.
Comment by Hayley Bowman, Marketing Manager, Scudo
The Colours by Scudo collection reflects this demand for cohesive design, offering perfectly colour-matched products across brassware, glass, heating and mirrors in six finishes, five of which are muted matt metallics.
Providing the right solutions for the right customers
In today’s diverse marketplace, product
segmentation can deliver real value only when it reflects the needs of
different customer channels. Treating all channels the same can risk weakening both brand impact and customer trust. A channel-led approach ensures ranges, pricing, and support are
designed around how customers actually buy.
For independent retailers, this is
critical. Their success is built on
differentiation, local relevance, and strong supplier partnerships.
Independent retailers need distinctive products that are the right size for their business and supported reliably, not just smaller versions of products designed for large chains. Aligning segmentation with channel needs, helps independents compete on value, not just volume.
Providing the right solutions for the right customers shows respect for
retailers, consumers, and the brand. A thoughtful, channel-focused approach supports meaningful innovation, manageable product ranges, and sustainable partnerships with independent retail.
Comment by Kate Hurst, Sales Director, Utopia
Wellness, Flexibility and Smarter Shower Design
Evolving lifestyle preferences are driving demand for accessible bathroom solutions and UK consumers are increasingly focused on wellness, seeking spa-like experiences within their own homes. Clean, modern aesthetics, flowing lines and natural textures are shaping today’s bathrooms. People want spaces that feel less purely functional and more like a private retreat. Delivering this depends on using materials and systems that make ambitious design ideas practical and achievable on site. Flexible, easy-to-work-with building systems give designers and installers the freedom to create without compromise. At wedi, innovation is moving beyond tiles, supporting bold design while maintaining performance and reliability.
Looking ahead, sustainability and resource efficiency will shape the next phase of bathroom innovation. This means rethinking shower construction and performance from the ground up – with solutions that use fewer materials, improve efficiency so the shower gives something back, and cut weeks off traditional installation processes.
Comment by Ieuan Davies, National Key Account Manager, wedi Systems (UK) Ltd
BKU APRIL 2026
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