INTERVIEW WITH QUOOKER Q&A
struggles in the kitchen market, the boiling water tap market is growing. People are getting rid of kettles and replacing them with Quookers. So, for us, it’s about increasing sales volume, increasing our penetration into dealers, and trying to get people to understand the difference between true boiling and not. That’s where our focus is.
Matt: Is it a product that’s easy to upgrade for people who were early adopters that might want to profit from that constant innovation you mentioned? Stephen: Quooker is unique in its category in that it’s like a LEGO set. Fundamentally, you’re always going to start with hot, cold and boiling. So, if you come to Quooker, every single tap in my range is doing hot, cold and boiling - that is our heritage; that’s what we sell. Beyond that, we then offer ambient, cold filtered water, chilled and sparkling water... but those are add-ons. I’d never speak ill of our competition, but some of our competitors have taps where you have to have hot, cold, boiling, chilled and sparkling. Quooker’s belief is that everybody in the world should have access to boiling water on demand, and then allow them to add on cold, ambient and chilled if you want - so the range is progressive; you can add on. When I started, it was always a standalone tap, so it was always a tap you placed alongside a mixer. It’s all now moved to an all-in-one tap, so we have an upgrade package for our existing
“ BKU APRIL 2026 29 For me, it’s one tap at a time
customers. We’ve got 300,000 existing customers on old taps that are upgrading to new taps all the time. We don’t want redundancy in the product; once you’ve bought a Quooker we want you to have it for the rest of your life.
Everything we do at Quooker, we do ourselves. We manufacture and make it, we market it, and in the UK have 130 field-based engineers that service, repair and look after these. For us service is a key fundamental as well.
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