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INDUSTRY UPDATE


Reginox UK announces Deborah Newbould as new Area Sales Manager for the north


itchen sinks and taps specialist, Reginox UK has announced Deborah Newbould as its new Areas Sales Manager for the north – one of the Cheshire-based business’ key territories. Deborah has spent 15 years working across multiple areas of the KBB and


K


City Plumbing joins the Bathroom Association in a landmark partnership


s the first major national merchant to become a member of the Bathroom Association, City Plumbing’s decision marks a powerful endorsement of the Association’s broadened vision to unite the whole bathroom supply chain, from manufacturers and merchants to retailers, designers, and installers.


A


Daphne Doody-Green, Chief Executive of the Association, commented: “City Plumbing’s decision to join the Association is hugely symbolic. It’s a signal that our new, more inclusive direction is not just timely, it’s necessary. This partnership is proof that by collaborating across the whole supply chain, we can tackle shared challenges, accelerate innovation, and make bathrooms better, for people and for the planet.” City Plumbing, part of the Highbourne Group, employs over 3,000 colleagues and operates nine businesses across the trade, home improvement, and DIY markets. Known for providing expert advice and a comprehensive range of plumbing, heating and bathroom products, the business is a cornerstone of the UK’s bathroom retail ecosystem. With most of its branches housing state-of-the-art bathroom showrooms, City Plumbing plays a pivotal role in shaping consumer choice and supporting trade professionals with product selection, design expertise, and fast access to essential stock.


Steve Smith, Managing Director - Bathroom at City Plumbing, said: “We’re proud to be the first merchant partner to join the Bathroom Association. Their direction aligns with our values of being customer-first and creating the future. By adding our voice to this influential community, we’re committing to a shared goal: creating a better, more connected bathroom industry where innovation thrives, and challenges are solved collectively.”


This partnership demonstrates what’s possible when businesses across the spectrum come together with a shared purpose: to make bathrooms better for everyone.


housebuilding sectors, developing strong industry relationships with kitchen retailers and other retail clients, architects, interior designers, and housebuilders and developers ranging from small local builders to large national companies. She replaces


Rebekah Tomkinson, who has left Reginox after 12 years to pursue a long-held ambition to work in education.


Based in the


Netherlands with a UK headquarters in Congleton, Reginox is


acclaimed for the style and innovation of its wide-ranging array of stainless steel, composite and ceramic sinks, as well as conventional, filtered and boiling water taps.


Deborah says she was drawn to Reginox because of its strong reputation within the industry: “Having worked in the sector for so long, you quickly learn which brands have the best reputation – whether it’s sinks, taps, flooring or appliances. Reginox is a name you hear consistently in a positive way, which really stood out to me. “My priority is now getting out to introduce myself to both existing and new customers, to build and strengthen relationships. At the same time, I’m reaching out to contacts I’ve worked with previously to explore new business opportunities with them.”


Dave Mayer, Reginox UK Commercial Director, says: “We’re delighted to welcome Deborah to the team. We think she’ll be a real asset, especially with her experience and knowledge of our sectors and her strong relationship and business development skills.”


Away from work, Wakefield-based Deborah is a netball enthusiast and plays for two teams in the Yorkshire league. She also enjoys horse riding and has a long-standing passion for interior design.


“In many ways, my interest in interior design is what led me into this industry in the first place,” she says. “I love helping customers choose the right sinks, taps and finishes for their spaces. Matching colours and advising on projects is something I genuinely enjoy, and I think I’ve developed a good eye for it over the years.”


07795 972504 www.bathroom-association.org.uk 32 BKU APRIL 2026


+ 44 (0)1260 28 00 33 sales@reginox.co.uk


www.reginox.co.uk


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