SOFTWARE SOLUTIONS Stefanie Coster


Saninet: Powering the Digital Showroom


With international expansion gathering pace and its Render module reshaping sales conversations, Saninet is accelerating its UK ambitions. Stefanie Coster, Commercial Lead at Saninet, speaks to BKU’sMatt Broughton about balanced growth, AI’s evolving role, and why human connection remains central to KBB software.


Commercial Lead at Saninet, describes it as “a busy and important year”, as the business shifted from being a strong solution primarily in Benelux to positioning itself internationally,with particular focus on the UK. Among the key milestones was the launch of


F


the Render module, which Stefanie says transformed how users present bathroom designs and significantly boosted adoption. Alongside this, Saninet expanded its product library by onboarding more manufacturers and branded products, increasing the value proposition for showrooms. The business also began focused marketing


and sales activity in the UK, launching campaigns, building local relationships and adapting communication for the market. Stefanie explains that these steps laid the foundations for the growth the company is now experiencing. Looking ahead, 2026 is being driven by what


she calls “balanced growth” – maintaining a strong mainland European presence while accelerating expansion in the UK. That ambition is underpinned by onboarding new partners, including manufacturers and retail organisations, while deepening relationships with existing customers. Stefanie points to untapped potential within modules such as the tile module, lead generator and integrations including the Simar connection. Despite growth plans, she is clear that accessibility and personal support will not change. The team, she says, is well prepared for the next stage.


Rendering reality inminutes Simplicity has always been central to Saninet’s proposition. Stefanie highlights that someone without prior training can design a complete bathroom in around ten minutes – a key advantage in busy showroom environments where staffmust move quickly while supporting customers. The Render module builds on that foundation. In just a few steps, an existing design can be converted into a high-resolution, photorealistic image. Instead of a technical drawing, customers see a lifelike visual of their future bathroom.


12 BKU APRIL 2026


or Saninet, 2025 marked a year of transition and intent. Stefanie Coster,


Showrooms are using this capability directly


within the sales conversation. Customers can visualise everything from tiles and furniture to colour combinations and layouts in real time. Stefanie says this makes decision-making easier and builds confidence in the purchase. Feedback from users consistently highlights


two outcomes: a shortened sales cycle and improved conversion rates. When customers can see their bathroom come to life before it is built, uncertainty is reduced and commitment increases.


AI, automation and the human touch Beyond Render, development continues across the platform, with particular emphasis on expanding the product library. With more than 40,000 branded items already available, Stefanie says there is still significant room for growth as more manufacturers recognise the value of being present at the design stage. Saninet is also testing AI within its solution to


support design, marketing, sales and helpdesk activities. However, Stefanie stresses that technology will enhance rather than replace the


company’s personal approach. Accessibility and customer focus, she says, remain central. Looking further ahead, Stefanie believes AI, automation and adoption will shape the direction of KBB software over the coming years. But she does not foresee a fully automated or purely online customer journey taking over. “Bathrooms are emotional purchases,” she


explains, noting that customers still want guidance and reassurance from professionals. In her view, AI and automation act as accelerators for human interaction, not substitutes for it. Technology can make processes faster and clearer, but trust and experience come from people. Without emotion, she suggests, there is no


brand – and without a brand, there is no growth. As for the UK, Stefanie is optimistic. Despite


only recently launching dedicated campaigns and partnerships, Saninet is already seeing strong traction. The intention now is to strengthen that presence through 2026 and beyond, establishing the brand as a long-term partner for showrooms, retailers andmanufacturers across themarket.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68