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Where do you see the greatest wide- format opportunities? For us, it would certainly be within the marine industry. We love working on vehicle wraps, but boats are where our roots lie and I can’t wait to explore boat wrapping.


Leonie Woolf, Owner, Art and Sea www.artandsea.co.uk


What’s having the greatest impact on your business at the moment? It would have to be the addition of our Mimaki CJV330-160. We only had it installed in July, to work alongside our year old Roland VG3-540, but I’m already wondering how we ever managed without it.


What would make your day to day operations easier? Our day to day has already got x10 easier with the CJV330. What would make it even easier? Probably a big open plan unit. At the moment we are operating out of shipping container offices and a unit specifically for vehicles. It is a great set up and the location is perfect but we are constantly running out of space which makes it tricky when the bigger jobs come in or there are multiple on the go at once.


Your favourite bit of kit is…? This is a tricky one! I love all of our machines for different reasons. The CJV330 has been a lifesaver in so many ways, but there are still aspects of the VG3-540 that I love too. And then we have our Summa plotter that’s been there for us since the beginning. But, honestly, I think I’d have to say my


iPad. This is where so many of my ideas are born and the satisfaction of being able to see your own drawings on the side of a boat or van, is not something I can really describe. Without that, the custom side of our business wouldn’t really exist.


What’s been the best bit of business advice you’ve been given? “You have to love it”. It’s true. I started Art and Sea at 21, but for years I never really considered it a business - I just loved being creative. I think it’s definitely been the key (or one of) to our success. There are always ups and downs and as the business has grown so have the challenges, but even during the most stressful times I’ve never really considered doing anything else. 13 years later I still love making things look good just as much as I did then.


What are you most proud of achieving?


Pretty much all of my business aims for the next three years happened in the first six months of 2024, which has been slightly overwhelming at times but also more than my wildest dreams.


VITAL STATISTICS $41.9bn $20.2bn $10.3bn


OOH SPEND IS FORECAST TO GROW TO $45.3BN THIS YEAR ACCORDING TO FIGURES FROM THE WORLD OUT OF HOME ORGANIZATION’S GLOBAL EXPENDITURE SURVEY, CONDUCTED AMONG ITS MEMBERS AND OOH


ASSOCIATIONS ACROSS THE WORLD. THE 2024 SURVEY WAS COMPLETED BY 109 MEMBERS, COVERING 85 TERRITORIES – COLLECTIVELY REPRESENTING 95% OF GLOBAL GDP AND 78% OF GLOBAL POPULATION. UNREPORTED TERRITORIES WERE MODELLED FROM SIMILAR TERRITORIES BASED ON POPULATION AND GDP PER CAPITA WHERE POSSIBLE OR ARE EXCLUDED FROM THE STUDY.


Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX.


Regionally APAC dominates with almost half of global OOH spend at $20.2bn across 40% of global GDP.


Europe reports $10.3bn revenue, 25% of the total in line with its share of global GDP.


$16.7bn 39.2%


Global DOOH expenditure rose to $16.7bn USD in 2023 representing almost 37% of all OOH revenues and remains the main driver of OOH revenue growth globally.


Investment in DOOH infrastructure varies across the world with Europe ahead of the global average at 39.2%, APAC just under the average at 36.1% North America at 32.9%, LATAM at 31% and Africa at 20.1% of total OOH revenues.


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