Business | Knowledge


A NO-NONSENSE MINDSET GUIDE FOR SMALL GRAPHICS BUSINESS OWNERS


STUART MASON, FOUNDER OF HERE’S HOW TO, TALKS ABOUT THE IMPORTANCE OF


HAVING THE CORRECT BUSINESS MINDSET.


When someone says mindset, many roll their eyes? However, consider mindset not as nonsense, but the operating system in your head. Let’s get something straight: Most small business owners don’t wake up in the morning thinking, ‘ooh, let me align my chakras before I quote that big print job.’ More likely, you’re thinking, ‘why has Dave not


turned up again?’ Or ‘how am I supposed to get all this done before Friday?’ Here’s a practical, streetwise look at mindset, something you can actually use.


1. MINDSET IS JUST THE WAY YOU THINK WHEN NO ONE’S WATCHING Let’s start simple: Mindset is basically the default setting you operate from when things get messy. • When a customer complains, do you instantly think: Here we go again, everyone’s out to get me?


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• When a job goes well, do you shrug and think: Yeah, but it’ll probably go wrong next week?


• When you look at your bank account, do you feel dread before you even open the app? These aren’t personality traits. They’re patterns.


Patterns you can change, without needing a spiritual awakening. They change if you want them to change. If you want your business to run better, you need your head to run better. That’s all mindset is. Now tell me you don’t want a bit of that.


2. THE THREE MOST COMMON MINDSET MISTAKES (AND HOW THEY QUIETLY WRECK YOUR BUSINESS) Mistake 1: Rrunning on ‘head down, crack on’ mode 24/7.


This is the British small business owner’s


favourite. When things get tough, you work harder. Then a bit more. Then you burn out, snap at


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