What to watch | SDUK WHAT TO WATCH AT SDUK 2026


SIGN & DIGITAL UK IS BACK FOR 2026, HOSTING NEW AND


FAN FAVOURITES FOR YOU TO SEE, EXPLORE AND LISTEN TO. HERE ARE SOME OF THE THINGS YOU CAN LOOK FORWARD TO THIS SDUK.


NEW FOR 2026: THE KNOWLEDGE CENTRE A new feature joining Sign & Digital UK 2026 is The Knowledge Centre! Previously only a Printwear & Promotion LIVE! dedicated seminar suite, topics covered in 2026 have been specifically curated to help PSPs, sign makers and garment decorators of all shapes and sizes improve their marketing and social media skills, along with providing other invaluable business advice.


From order chaos to order flow: Automating your fulfilment pipeline


This presentation hosted by Kevin Jarvis, a DecoNetwork DecoPro will demonstrate how decoration businesses can eliminate manual handoffs and reduce daily administrative burden through intelligent automation.


Three ways to attract your ideal clients on Instagram in 2026


In this engaging, interactive session, Instagram and marketing expert Estelle Keeber reveals three powerful ways to attract your dream clients in 2026.


The Knowledge Center will be the hub for insightful seminars


Dream it. Make it. Sell it: Personalisation and business opportunities with digital printing This session on personalisation, hosted by Rob Goleniowski, regional general manager – UK, Ireland, Scandinavia and Baltics at Roland DG, explores how digital printing enables the fast and efficient creation of customised products.


The price perception problem: How to sell value, not discounts If customers keep asking for discounts, it’s not a pricing problem; it’s a positioning problem. In this session, Colin Sinclair McDermott aka The Online Print Coach will show you how to confidently communicate value so clients see you as a partner, not a commodity.


SEMINAR TIMETABLE Sunday, February 22nd


11.30am Three ways to attract your ideal clients on Instagram in 2026 12.30pm


The price perception problem: How to sell value, not discounts 1.30pm


How to market with no marketing department in 2026


2.30pm From order chaos to order flow: Automating your fulfilment pipeline 3.30pm


Dream it. Make it. Sell it: Personalisation and business opportunities with digital printing


Monday, February 23rd


11.30am Three ways to attract your ideal clients on Instagram in 2026


12.30pm Task vs value work? How important is automated workflow to the growth of your business?


14 | February/March 2026 1.30pm How to market with no marketing department in 2026


2.30pm From order chaos to order flow: Automating your fulfilment pipeline 3.30pm


Managing the diversity of your wide-format printer Tuesday, February 24th 11.30am


Managing the diversity of your wide-format printer


12.30pm Task vs value work? How important is automated workflow to the growth of your business?


1.30pm Turning your print database into a profit engine


2.30pm From order chaos to order flow: Automating your fulfilment pipeline


How to market with no marketing department in 2026


Andy Rogers, director at Stahls’ UK is once again bringing practical and scalable marketing tips. If you’re struggling to get started or you want to build on your successes in 2026 then this is the marketing talk you need.


Turning your print database into a profit engine Most printers are sitting on a goldmine of opportunity without even realising it. Their customer database is full of people who already know, like, and trust them, but because there’s no consistent follow-up or email strategy, those relationships fade away. In this session, Colin Sinclair McDermott aka The Online Print Coach will show you how to turn that dusty database into a predictable source of sales and reorders.


Task vs value work? How important is automated workflow to the growth of your business? You have become the indispensable ‘glue’ of your company, but what happens when that glue becomes brittle? Phil Oakley, director of Onpoint Supply Services, reveals how you can break free from being your business’ biggest enemy.


Managing the diversity of your wide-format printer It’s great that your machine can produce hundreds of different products on thousands of different materials, but what should you focus on to get that new machine paid for as soon as possible and how do you find the customers for those products? Alex Ligget, owner of The Vinyl Guys, explains all.


• To view the full programme and timings visit www.signuk.com


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