Business | Top Tips
5.
PLAN AHEAD
Arriving at an exhibition and trawling up and down the aisles when you first arrive can be a little overwhelming. Exhibitors try to grab your attention, pass you information, or scan your badges, and rightly so. They’ve likely paid a lot of money to be there and put themselves in front of you, their ideal target audience. If you have time, I recommend taking a moment to speak to as many of the exhibitors as possible however by planning ahead and scheduling time with the key exhibitors you have identified an interest in, you can prioritise your time and be more productive with it.
6.
MEANINGFUL CONVERSATIONS
If you’ve planned ahead and an exhibitor is expecting you, it can often lead to a more structured and meaningful conversation as it gives you both the chance to plan and prepare for it. This can often mean the time is more personalised to your needs. The challenge when turning up on a stand unplanned, more often than not, details can be overlooked or missed.
7.
A CLEAR AGENDA
Attending trade shows can be expensive with travel costs and accommodation, not to mention the non-monetary cost of time away from your usual day-to-day tasks so it needs to be worth your while. Having a clear agenda and planning out your pre-arranged meetings means you can structure your day(s) best to fit in around other aspects of the show like demos and seminars.
8.
OUR INDUSTRY HAS CHANGED SO MUCH IN RECENT YEARS AND IT’S IMPORTANT TO MAKE SURE YOU STAY INFORMED WITH THE LATEST MARKET TRENDS AND REMAIN AHEAD OF THE GAME
FINAL BIT OF ADVICE
My one bit of advice would be to give yourself plenty of time between meetings if you can. If your schedule is too tight, you may fall victim to missing out on unexpected opportunities that arise while walking around the exhibition hall. Try and allow some flexibility if you can.
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