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DIGGING BELOW THE SURFACE WITH INDUSTRY MOLE Too much of a good thing?
Comments please to
industrymole@imagereportsmag.co.uk
I spilt some water on my keyboard. Not a lot, it popped up when I opened the bottle. I wiped it away immediately, even gave the entire laptop a (to be honest, well overdue) clean and tried to get back to work. Alas, the letter ‘v’ wouldn’t type. In contrast, the letter ‘n ‘ always came up twice. So I tried restarting, only to remember that ‘v’ and ‘n’ were in my password. After various, increasingly meticulously typed attempts, my account was frozen - for one, five and 15 minutes. I am now awaiting the seventh cavalry from IT. I can already envisage their wincing expressions when I mention water spillage. It doesn’t seem to matter whether your cup runneth over with water on to your laptop, or you throw it into the nearest reservoir, IT always shake their head, much like mechanics used to gaze on my dad’s old bangers and say, casually implying significant immediate expense, “It looks like the gasket’s blown.”
Let’s face it, technology is already restricting our options and taking control. I had to use some PDF software for the first time in a while and just to get it back up and running required various security codes, mobile numbers, password hints, text messages, requests to resend messages that never arrived and the inevitable (and irritatingly tricky) ‘are you a robot?’ photo grid. I was about ready to disclose my inside leg measurement when finally, whimsically, the PDF opened. As someone who has relied on digital technology to support the Mole family over the years, it goes against the grain to say this but are we suffering from too much of a good thing? Or is it a case of too much of a good thing badly used? The propensity of contactless payments to play up seems to be directly related to the length of the queue behind you at the checkout. Mole Jr got a fraud alert recently because he’d bought some DVDs for his degree (film studies - don’t ask) from a deeply dodgy company with an office in Luxembourg called, er, Amazon. And this is even before we start using AI. God save us - and all who sail with us.
IMI EUROPE INKJET WINTER WORKSHOP 2024
When?
22-26 January, 2024 Where?
Hotel Primus Valencia, Valencia,
Cost? Various, depending on number of attendees from your business. A single person ticket to one course costs 895 Euro.
Who will be there? A mixture of technical and applications specialists will attend this event, made up of courses that you can book separately. The full list is on the IMI Europe website.
SIGN AND DIGITAL UK
When? 25-27 February, 2024
Where? NEC, Birmingham
Cost? Free
FESPA GLOBAL When?
19-22 March, 2024 Where?
RAI Exhibition Centre, Amsterdam
Cost? TBA
DRUPA When?
28 May-7June, 2024 Where?
Messe Dusseldorf, Dusseldorf
Cost? TBA
Who will be there?
Expect the usual cross-section of suppliers to the sign and digital print markets, but given the show will run in tandem with Printwear and Promotion Live! for the first time there may be even more cross fertilisation - especially in terms of visitors.
Should you go?
If you want deep-dive information and instruction.
Should you go?
Probably worth it just to see if there’s much change under the new owner Datateam.
Who will be there? This continues to be ‘the’ show for the large-format print sector and will no doubt host all the key suppliers as well as myriad interesting less well-known ones.
Who will be there? It’s so far ahead of the event that it’s pointless looking at the exhibitor list yet but, suffice to say, you can expect most of the major players to get involved.
Should you go? Yes
Should you go? Decide closer to the time, but it’s worth noting the dates.
24 | December 2023 / January 2024
EVENTS
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