Business | Top Tips
AI CAN STREAMLINE OPERATIONS, ENHANCE PRODUCTIVITY, AND DRIVE INNOVATION. SO SAYS MATIC MEDIA/GRAPHIC WAREHOUSE MANAGING DIRECTOR RICHARD MCCOMBE, WHO HERE PROVIDES YOU WITH HIS TOP TIPS ON USING IT TO DO JUST THAT.
Print chief Richard McCombe is a real exponent of AI:
“From automating mundane tasks to generating creative content, here are some examples to inspire your AI journey that I have found interesting, benefi cial or believe have future potential.” Here goes…
3. 6. NO LONGER A BACKGROUND BUZZ
GENERATE BLOGS
Artifi cial Intelligence (AI) is no longer just a buzzword - it’s a powerful tool transforming modern business practices. Real-life applications of AI in business are vast and diverse and some may be outwith the realms of most SME’s, but while fears about AI abound - with even tech visionary Elon Musk expressing concerns - I think the benefi ts and practical applications far outweigh our apprehension. In today’s digital age, harnessing AI can streamline operations, enhance productivity, and drive innovation. In our own business, Graphic Warehouse, we have been automatically ‘nesting’ similar products for print automatically since 2010 with our own software - a sort of AI. So let’s dive into how you can leverage AI in your business endeavours.
2.
Getting artifi cial intelligence 1.
HAVE SOME PLAYTIME
One of the most prominent AI tools making waves is ChatGPT, a language model developed by OpenAI, which means that you can have ‘discussions’ with the platform. This versatile AI is not only used for conversation but can also feed into other platforms, enabling seamless integration and automation of various tasks. Not to be outdone, tech giants like Google are investing heavily in creating their own AI platforms, while Microsoft Edge incorporates features like ChatGPT and Dall.e for enhanced functionality, for free! It is worth having a play with some of the basic features, but be careful, I almost missed a plane while playing with Dall.E, the image creation tool that creates images from your text descriptions!
AI can assist in generating engaging blog content, saving time and effort while maintaining quality and relevance. These blogs can then be used to cross reference your products on your website, creating back links and authentic content to your products. There are rumours that AI created content may be penalised by search engines. However, the content provides a great starting point for novice blog writers - but watch out, it will sometimes be factually incorrect.
4.
WRITE CUSTOMER SATISFACTION SURVEYS
Craft personalised surveys tailored to your business objectives and analyse the outcomes to enhance customer satisfaction and loyalty. Boom! I recently had a quote from a market research company and it was many thousands of pounds. We used ChatGPT to help us craft questions, and then asked for the results to be analysed. Okay, it’s not as good as a paid for service but it’s a nice starting point.
REWRITE EMAILS, LETTERS OR REPORTS
Improve the readability, grammar, and structure of your written communication with AI-powered tools to ensure professionalism and clarity. Yes, by simply dropping your poorly written prose into ChatGPT and requesting a re-write - even asking that it do so with a certain tone - it will improve ‘your’ writing skills.
5. Better by design
1 | October / November 2023 The new blueprint for wide format
ANALYSE SPREADSHEETS
Utilise AI algorithms to analyse and interpret complex data sets, extracting valuable insights and informing strategic decision-making. I found this, probably, the most surprising and interesting feature I have used so far. I dropped in exported spreadsheets from our accounting software and asked ‘interesting’ questions. This reduced hours of staring at a screen.
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