Interview
solutions, chat features, apps and more, all brought together into one cohesive solution to meet the communication and collaboration requirements of today’s organisations. Business leaders should be identifying the most secure, reliable and seamless integrations that drive strong service performance, no matter where people are working. UCaaS is the solution to this, and 2022 is the year that adoption will soar. Tere is no cookie-cutter solution to these complexities,
but channel partners can help simplify this for enterprises. A good partner knows their customer, knows the level of service they need and has built trust over a number of years. Te channel partners that work closely with companies to deliver UCaaS and other emerging services will succeed in 2022. It will be a critical year for many businesses, with external circumstances continuing to change.
How will Zoom look to evolve its service offering? Zoom will continue to work with channel partners and listen to its customer base in order to innovate and evolve its service offering. Te channel is a growing route to market for Zoom. It is important that we recognise that customers have strong relationships with and oſten prefer to have solutions delivered and supported by channel businesses. We also understand that in a dynamic and fast-moving market,
UCaaS can be approached from a range of angles and with a number of areas of expertise including video-first specialists, traditional on-premise PBX providers, network carriers, and traditional UcaaS companies. Many approach UcaaS with critically important experiences and value propositions of their own, oſten with different costing and commercial models. In line with these demands and experiences, Zoom has developed a range of channel models that work, embracing both how customers want to buy and how channels want to deliver value.
What will be the key topics of focus as Zoomtopia this year? With Zoomtopia scheduled for November 2022, specific focuses are yet to be revealed. However, we will again hold the Zoomtopia Partner Connect day, an event dedicated solely for partners. In 2021, this offered an additional segment of partner-focused
content. Te event was an invite-only opportunity for Zoom partners to hear exclusive executive insights, exciting new program updates, and critical Zoomtopia partner takeaways, which enhance how they go to market with Zoom. For the 2022 Zoomtopia Partner Connect day, channel partners can expect similar exclusive content and discussions.
Can you tell us a bit more about the recently launched Reseller Partner Program for Zoom Phone BYOC? Last year, Zoom introduced the Bring Your Own Carrier (BYOC) Partner Program, which allows resellers to offer licenses that enable users to connect their existing PSTN calling plans to the Zoom Phone platform. Customers can enjoy all of Zoom Phone’s benefits while maintaining their existing service provider contracts, phone numbers, and calling rates with their preferred carrier. It also provides partners with a new way to find providers and use self- service to gain safe access to phone numbers.
www.pcr-online.biz
Previously, only Zoom Master Agents could refer offers for Zoom
Phone and Zoom Phone BYOC. Now, they can be resold by reseller partners that meet the conditions and qualify.
Please could you tell us more about the launch of Zoom’s Partner Demand Center? Zoom Partner Demand Center is a turnkey platform offering a variety of strategies to help partners go to market with Zoom. Powered by StructuredWeb, the Partner Demand Center provides members of the Zoom community with an automation platform to expand their marketing practice. From co-branding and customisation to digital marketing and campaign execution, the Partner Demand Center is a launchpad for building awareness, generating demand, and growing organisations as Zoom partners. With these capabilities, partners can execute customised,
multi-touch campaigns directly from the platform. Users can also download the content and assets they need to execute campaigns through their own systems.
Where do you see the future of video conferencing headed and how will tech advances like AR/VR and the Metaverse play a key role within this? We fully expect to see a continuation and an expansion of the hybrid approach, which we have all experienced in the past 20 months, involving deeper integrations of hardware and soſtware. As we strengthen our hybrid connections and build upon emerging technologies such as AR and VR, we will see an increased inter- functionality between in-person and remote participants where those joining a meeting virtually will be able to see and experience the meeting as if they were in the room. Te concept around the Metaverse aligns with our goal to deliver
better experiences than in-person meetings. For example, to help real-time and asynchronous collaboration, we recently announced an integration with Meta’s Horizon Workrooms that brings Zoom Meetings and Zoom Whiteboard into the virtual reality space, enabling teams with powerful, more engaging and efficient meeting experiences, regardless of physical distance.
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