MAY 2026 25


CONTENTS


7 FEATURES


7 BikeBiz visits the Gazelle Factory in Dieren to find out about the brand’s history and how that’s translated into the business they are today.


48 Cycle Exchange CEO Matt Connelley outlines a new tech-driven trade-in partnership offering UK retailers 10% commission.


BRANDS


25 Early Rider Founder Andy Loveland reflects on 20 years, product philosophy, and reimagining the kids’ bike market.


31 Sportline Creative Lead James Olsen discusses Ridgeback’s 2026 kids’ range overhaul.


31 OPINION


18 Bikeability CEO, Emily Cherry, talks about their evolution and a new fund to support riders of the future.


22 Shyre Bikes co-founder Kevin Williams shares his journey from food delivery to building an experience-first kids’ bike brand.


37 Madison CEO Dominic Langan warns against the illusion of high margins on slow-moving clearance inventory.


40 Cycle Sprog founder Karen Gee examines shifting family cycling habits from Cycle Sprog survey data.


INTERVIEWS


15 We take five to chat with Hornit Founder, Tom de Pelet.


45 Oxford Products discusses the Jump Seat, its new front- mounted child seat featuring tool-free adjustment and SGS safety certification.


PRODUCTS


Sector guides, including new products (53), children’s bikes, accessories and clothing (57) and pedals and cycle footwear (63).


45


53 www.bikebiz.com at the heart of the cycle industry www.bikebiz.com May 2026 | 5 @bikebizonline bikebiz bikebizmag bikebiz


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