FEATURE


Exchange and Earn In working with bike shops, Cycle Exchange is seeking to be a partner


 to BikeBiz  


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nvestment stories tallying the multi-millions have lacked for a few years now, so when a company bucks the trend, it’s noteworthy. Cycle Exchange is one such business that received a £2.4 million investment to help management deliver growth objectives, including a lesser-reported plan to scale the business alongside UK bike retailers. The funds came from Beringea, an international venture capital investor which aligns with high growth prospects in the UK and USA. As a specialist in pre-owned bikes, Beringea hasn’t been drawn by a flashy new innovation, but instead by the probability that the second-hand and trade-in segment is a timely investment. As consumers cut back on luxury


48 | May 2026


purchases and ponder for longer about big-ticket items, Cycle Exchange is dangling a carrot that can keep the wheels rolling. Better still, the resale firm is factoring local bike shop partnerships into a new process to achieve volume and quality control. The ambition now is to quadruple trade, but that cannot happen without broad buy-in. So, Cycle Exchange’s proposition has to be music to the bike shop’s ears, especially as CEO Matt Connelly concedes, bike shops may by now be weary of sales that require a little extra admin. So, how does it work? Matt explains, “The challenge we have is to incentivise shop staff to have a conversation with the customer about pricing.


www.bikebiz.com


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