BRANDS


Early Rider Reflect on 20 Years in Business


Kids’ bikes are not what they were 20 years ago. Yes, there are still plenty of cheap, cheerful and overly stickered-up ‘bikes’ you can give kids to ride around on. But one brand in particular asks, ‘Why stop there?’ Why not make a kid’s bike that adults are jealous of, and wish they had when they were younger?


That brand is Early Rider. Now 20 years old, Andy Loveland has captured a corner of the market that prioritises good-quality bicycles for kids. Because why shouldn’t kids have excellent bikes  of trading to discuss what he thinks the future holds for the kids’ bike market.


www.bikebiz.com May 2026 | 25


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