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CONTENT Editor
Lauren Jenkins
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Staff writer Rebecca Bland
Rbland@datateam.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
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Media director Paul Ryder
pryder@datateam.co.uk EDITORIAL The Riders of the Future
Do you remember your first bike? If not, do you at least remember the way riding it made you feel? I imagine for many of us, the first experiences happened as children. I don’t mind admitting that I was not someone who took to cycling like a duck to water. I had no coordination, couldn’t balance without stabilisers and fell off more often than not. I still haven’t mastered riding with no hands. Oh, but the freedom it brought. The ability to cycle with my friends, we could go faster, further, and it felt so exciting and new. Like many women, I stopped cycling in my teens. I’ll also admit that I didn’t really ‘get’ cycling again. It wasn’t until I started mountain biking around 2012-13 that I fell in love with that freedom all over again. I’m not entirely sure what would have made me keep cycling. Perhaps a
cycling club, if my friends had kept cycling or had cycled to school. Maybe if the infrastructure where I grew up in Pembrokeshire was better? Perhaps if it were encouraged in school (another embarrassing cycling fact about me, I also failed my cycling proficiency in primary school). I promise I’m not entirely hopeless on a bike. Not that skill needs to be a factor; I ride bikes. I enjoy them. I suppose that’s what really matters. So, how do we keep young people engaged in cycling? What can we do collectively and as individuals to nurture the future of our industry, whether that’s encouraging young people to work in the industry or continue their cycling journey into their teenage years and beyond? I don’t have the answers to that, but there are some interesting points made in this issue focusing on the children’s market, from initiatives to things you might be able to get involved in to nurture the future of our sport.
Printed by Stephens & George Limited ISSN: 1476-1505 Copyright 2026
Lauren Jenkins, Editor
IF NOT, DO YOU AT LEAST REMEMBER THE WAY RIDING IT MADE YOU FEEL? I IMAGINE FOR MANY OF US, THE FIRST EXPERIENCES HAPPENED AS CHILDREN.
DO YOU REMEMBER YOUR FIRST BIKE?
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Editorial: 07979 146121
Rebecca Bland
Rbland@datateam.co.uk
Richard Setters Sales manager
rsetters@datateam.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
THE TEAM
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