CONTENTS
7
OPINION 7 Founder of the Cycling Culture Club, Miles Baker-Clarke, explores diversity in the cycling industry.
INTERVIEW 11 We chat with Founder of Uplift and Head of Marketing and Growth at SHIFT Active Media, Rachael Burnside about Uplift’s impact on women in the cycling industry.
FEATURE 16 Rebecca Bland talks to Dr Fiona Spotswood about the Reframing MTB event and the themes for 2025.
BRANDS 20 We take five minutes to chat with Lily Rice, Director of the
Long Run Club.
NEWS HUB 24 The latest news from the cycle industry..
FEATURE 28 We chat with Wheels for All CEO, Ian Tierney about the charity’s work, mission and goals.
OPINION 34 Laura Laker introduces her new column and shares her thoughts on change.
37 We discuss why mountain biking’s image problem is an issue for the growth of the sport.
61 63
28
APPOINTMENTS 42 Job changes and updates from the trade.
INTERVIEW 45 Simon Cox sits down with Connor Mooney of Cairney Cycles to talk about his work and the training he’s developing.
FEATURE 50 Women in the bike industry share their experiences of working in the trade.
PRODUCTS 56 New products and sector guides, including new products (56), time trial and triathlon (61) and women’s bikes, accessories and clothing (63).
www.bikebiz.com
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APRIL 2025
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