FEATURE
hub and find out what it is that we do, then absolutely brilliant because everybody knows someone that will benefit from the service,” he explained. Everyone can appreciate the freedom of being able
to cycle, something perhaps often taken for granted. For Wheels for All, their purpose is to allow people the opportunity to be active and improve their health and wellbeing. In terms of things the industry can do to promote inclusive cycling, it can be as simple as taking a small action to share imagery to depict everyone enjoying cycling. “I think that there’s lots of imagery that we can share with the cycle industry, which shows people like us. And what I mean by that is that other people will look and think, well, actually, I don’t have to dress up in Lycra. I don’t have to be in dayglow colours. I can just come along and rock up to my local hub, and I can just be like anybody else. I can be a part of it, and that’s crucial.” One issue Wheels for All often comes up against is the ability to connect with the wider cycle industry.
www.bikebiz.com
They would like to engage in forums or other avenues to update what they are up to and future plans. They’d like the ability to integrate further into communities to help address imbalances and work with others to help set up provision in different areas.
“If you look at our national network, there are massive imbalances of provision, the likes of the Northeast, the West Midlands, the Southwest. There might be partners that are part of the cycling industry that might want to help us come together and address this imbalance, help us with regional events, help us with funding for specific cycles for an area, and ultimately just cement the basics of creating long-term sustainability for more hubs, and that’s that’s something we want to do. We’re not just going to be doing this alone. We will bring other people with us, but it may need many people in the cycle industry who are closer to, you know, those local communities. We don’t know them everywhere,” explained Ian. Currently, they only scrape the surface in terms of
April 2025 | 31
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
