impact we can have, for example, one of our event customers switched from virgin non-sustainable garments to us and so now that’s 3000 less s**t jerseys in the hands of cyclists. We convinced them to refine the design and keep all the sponsors to the back which a) looks great for the sponsors but b) means the event participants wear the jersey again and again because it looks so good. We also work with the event to try and educate the cyclists on ways to be more environmentally friendly and so the positive impact just continues.
You mention your mission is to create sportswear that’s better in every sense. The most sustainable, highest performing and ethically produced clothing you can buy anywhere. How are you able to do so, and does this have a big impact on cost? Everyone thinks sustainable = expensive but I think our quality and price point match some of the big boys. You have to remember when ordering from them you’re covering the cost of their huge overstock, glamorous marketing campaigns and fancy offices and teams. We’re intentionally lean, every garment we make is made to order so we have no waste. That being said you won’t be finding £5 jerseys in our offering anytime soon.
22 | April 2025
I think they’re a really interesting discussion point though. If your morning cup of coffee on the way to the office is costing almost as much as your team wear, logically you know your supply chain isn’t being paid properly. Modern-day slavery is rife and we think to create better sportswear you need to value everyone in your entire chain.
Talk us through the custom cycling kit? What’s available? How do people work with you? We have over a decade’s worth of experience working at sportswear’s highest levels so we’re really proud of our products. We offer different fits for jerseys and bibs so we can find the right garment for your team, we also offer other garments like winter weather kit, socks, caps and even off-bike garments like recycled t-shirts and organic cotton hoodies so we’ve got you completely covered! We can also do garments for BMX and MTB so it’s not just road. We have the ability to create a completely custom design in terms of the graphics or if you know what you want we can work with your design and transfer this to our kit. We always try to be as flexible as possible with our process to help as much as we can! We can be reached online via our website!
www.bikebiz.com
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