NEWS
Pon.Bike starts construction on new bike assembly factory
DUTCH company
Pon.Bike has officially started construction on its new bike assembly factory in Lithuania.
Pon.Bike, the parent company of established bike brands
Cervelo and Santa Cruz among others, is building a 40,000 square meter building in the Kėdainiai Free Economic Zone in central Lithuania, designed for the assembly and painting of 450,000 bikes per year. The new facility will employ 300 people by the time it is scheduled to open in 2024, with that number due to double to 600 in the near future. The company also has factories operating in the Netherlands, Germany, the USA and Brazil. Bikes from brands including Gazelle, Kalkhoff, Focus and Urban Arrow will be assembled at the new facility. ●
British apparel brand
Presca forced to close SUSTAINABLE British cycling apparel brand Presca has announced it will no longer be trading. The Bristol-based company announced on social media that it would be holding its final online sale, before the brand closes down. Presca was established as a climate positive clothing brand for the outdoor market, with a focus on cycling, running, and triathlon, founded in 2013 by Guy Whitby and Rob Webbon. ●
Schwalbe issues warning over fraudulent online stores
TYRE manufacturer Schwalbe has issued a warning over online stores that falsely claim to stock its products.
The German brand has issued a statement alerting
consumers about fake online stores that have been defrauding customers, who may pay money but never receive goods. Schwalbe said it has taken measures to try to combat these
fraudulent sales, and that several cases against fraudulent online sellers have already been successful, with the sites being shut down as a result. ●
Bike sales dip to lowest levels in two decades, according to Bicycle Association
THE sales of bikes in the UK dropped to the lowest level in two decades in 2022, according to new research released by the Bicycle Association. On February 21, national trade organisation the Bicycle
Association (BA) published its Annual Market Data Report for 2022, which revealed the extent of the trading slowdown in the trade following the Covid boom. According to BA research, the sales of mechanical bikes fell
by 22%, to an estimated 1.8 million units, in 2022 – 27% below pre-Covid levels in 2019. Kids bikes also tailed off, falling 28% below 2019 numbers to
an estimated 700,000 units across the UK, while e-bikes remain stable but have plateaued since 2020. The BA has called on the Government and authorities to help
support the bike industry, by recognising cycling’s role in both economic growth and environmental goals like net-zero. ‘Riding out the Storm: UK Cycling Market Report 2022’ is a 61-page report providing detailed analysis of cycling industry sales and growth during the calendar year 2022. It integrates the BA’s sales data with wider data sets, from weather patterns to the National Travel Survey, to provide analysis of the UK market. ●
8 | April 2023
www.bikebiz.com
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