BRANDS


A CLEAR VISION


Hindsight is a cycling glasses brand with a unique safety twist. Alex Ballinger spoke with founder Alexander Macdonald and backer Callum Skinner to find out more


T


here is no shortage of cycling safety innovations in the bike industry. Whether its new smart lighting systems, crash


detection technology, or ever-improved helmets, the safety market continues to evolve month by month. But one recent addition to the collection of new pieces of safety kit, which has impressed me greatly, comes from Hindsight, a British cycling glasses brand. Hindsight has just launched V2 of its product offering - rear


view glasses in two stylish designs that wouldn’t look out of place off the bike. BikeBiz recently sat down with company founder Alexander


Macdonald, and backer Callum Skinner (of Olympic track cycling fame), to hear more about the product.


The origins


“I was working in London and I was commuting by bike to clients everyday,” said Macdonald on the inspiration for Hindsight. “I come from Edinburgh, which is relatively small compared with London, and moving from comparatively quiet streets to London traffic, where the driving is a bit more aggressive


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Olympic cyclist Callum Skinner (left) and Hindsight founder Alexander Macdonald


overall, changed the way I was interacting with the road. “I felt uncomfortable on the road, which I think is true of a lot of people. “The rationale was that I wanted to know what kind of vehicles were around me, so I could be as informed as everybody else on the road. “Every other vehicle on the road not only has mirrors, but is required by law to have them. My logic was, why am I, a


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