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Bike Matrix is a new venture that aims to simplify component compatibility for mechanics and consumers. Co-founder Adam Townsend explains the inspiration behind the idea
Bike Matrix co-founder Adam Townsend
Can you give us a little background on Bike Matrix? Bike Matrix was born from a desire to remove confusion and help people understand which parts fit their bike. After working in the bike industry for many years, as mechanics, shop owners and workshop managers we found ourselves working from home for an e-commerce retailer during the Covid pandemic. This gave us a unique insight into the number of customers that were struggling with finding the right parts for their bikes and how that affected business. We decided to put our years of experience into providing a solution and set about mapping the thousands of fitment standards and developing a set of compatibility algorithms. We created a working prototype in a spreadsheet, with about a million formulas, that allowed us to swap components on a chosen bike and it would tell us if the chosen part was compatible or not. Once we proved that our 14 years as a bike mechanic could be replicated by a computer, we decided this was a product the industry needed, so we’re building it.
www.bikebiz.com
What area of the market do you target? Our primary customer will be online bike and parts retailers. The idea being that a customer shops online with their favourite store (subscribed to Bike Matrix of course) and selects their bike using year, make, model and spec. When they browse product categories, they are only shown the parts that will fit their bikes. By removing the unnecessary noise, we increase confidence and, as a result, improve conversion rates. Our product is a database and compatibility algorithms with an API that allows it to be integrated into any SKU- driven front end. Be that a website, POS system, fleet management, service or workshop systems, customer service AI chatbot, custom bike builder, marketplace,
April 2023 | 35
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