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Barleben will be responsible for
Cowboy’s supply chain and ensuring the product quality, while also overseeing planning, procurement, manufacturing and logistics. With previous experience in supply chains and procurement, Barleben was most recently global business process owner at Philips. During his two decades with Philips, Barleben held leadership roles including VP of procurement and head of procurement governance, helping to develop an award-winning procurement risk management process. The brand said Barleben will ensure
Cowboy maintains supply chain transparency, and will audit all suppliers to high levels of accountability. Barleben said: “I am very impressed with Cowboy’s automotive mindset and process driven execution in engineering, product industrialisation, qualification and quality management. I look forward to building on Cowboy’s huge potential to further support our community and achieve our mission to create the best e-bikes in the world and define the future of urban mobility.”•
Amy Hunt, Allen Boardman, and Adrian Midgley, MiRider
British folding bike brand MiRider has announced appointments to its sales, customer service and product development teams. The Wigan-based e-bike specialist has
appointed Amy Hunt as sales manager to lead retailer relationships, while Allen Boardman now heads up the customer service team, and Adrian Midgley now leads the MiRider product development programme. MiRider said: “Our incredible team continues to expand with the business. In the past few months we’ve welcomed three more amazing professionals to the fold.” .•
Jacob Hennessy and Rob Tapner, Mavic UK
Mavic UK has announced the appointments of Jacob Hennessy and Rob Tapner within its UK sales operation. Hennessy, winner of the under-23
Ghent-Wevelgem in 2017, will join the Mavic UK team covering the south west as an area sales executive.
www.bikebiz.com Following his appointment, Hennessy
said: “After years of racing bikes professionally I am excited to join Mavic and start working within the cycle industry. I look forward to meeting all my retailers over the coming weeks.” Tapner will be covering the south east as an area sales manager and will be re- joining the cycling industry after a spell working within the motorcycle sector. He also has vast knowledge and
experience from his time with ZyroFisher. The two new recruits will be looking
after all retailers within their existing dealer network as well as looking for any new opportunities in the UK. Both will be attending retail shows and
events providing in-depth knowledge of the Mavic range. Sean Dines, country manager at Mavic UK, said: “As part of Mavic’s continued investment in the UK, we are adding increased coverage across all areas with Rob and Jacob joining the team along with David Wilkinson who manages Ireland and the Northern region. “After spending three days of intensive
training at our new Chavanod HQ, we look forward to introducing both Jacob and Rob to our retailers and wish them a successful career at Mavic.” ●
April 2023 | 43
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