DISTRIBUTOR


DISTRIBUTOR FOCUS: LYON CYCLE


BikeBiz catches up with Jordan Lunn, cycle market manager for Cumbria-based distributor Lyon


How have the last 12 months been for Lyon? It would be a lie to say the last 12 months haven’t been challenging, but that perhaps is no surprise. Interesting is perhaps a better and more positive way to describe it! Ongoing supply chain problems and the global economy continue to be an issue within the industry. On a more positive note, we have become a fully employee owned business (one of around 300 companies in the UK) which we are tremendously proud of. We have also added a key new brand – Industry Nine. We have been performing better than we had expected


given the general state of the industry, which we largely put down to our brand positioning, dealer positioning, and work that the whole sales and marketing team have been putting in, from brand through to dealer.


What do you see as the biggest challenges and opportunities for 2023? Without trying to sound like a cliché, the challenges we end up facing often become great opportunities. Working closely


Lyon’s cycle market manager, Jordan Lunn www.bikebiz.com April 2023 | 27


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