event sponsors and partners to get together, network and have fun. Imagine a
Develop:Brighton style party, but with the FORMAT magic applied. Live music, good food and drink, and bringing the gamedev community together. I’m exceptionally proud
to finally see FORMAT have an industry-focused evening become a permanent feature of our events and enable us to do more for the game development community to thank them for participating in and supporting our events.
How did the FORMAT apparel collab with Hundred Tag Studios happen? Fashion culture and lifestyle choices play a huge part in the visual style and brand of FORMAT. Clothing helps define an image and I’ve always pushed for FORMAT to collaborate with fashion brands and host fashion pop-up shops at our events. For our 2023 launch party we’ve partnered with the
Manchester born clothing brand Hundred Tag Studios to launch an exclusive line-up of FORMAT and gaming themed custom jackets created in their signature style. We’ve been working on this behind the scenes with
Hundred Tag for a long time to make this a reality and can’t wait to see what attendees think of FORMAT’s first ever fashion pop-up shop.
Who are the most exciting new partners at the next FORMAT? We have so many amazing partners joining us for this next event, such as Merge Games who are an event partner and sponsor, and the leading games industry production house Liquid Crimson. We’re being joined by the games industry recruitment agency Studiotypes, and we’re working with the amazing mental health charity Safe in our World to help raise funds for their mission. We also have the VR sports development studio Rezzil and our biggest number of game studio headliners, with three floors of game studios, including big names like Ubisoft, PQube, Flix Interactive, Arcade Club UK, Lowtek Games, and many more.
42 | MCV/DEVELOP April/May 2023
Will Manchester always be the focus of your calendar? Manchester is the nightlife capital, and, in my opinion the most creative city in the UK too. Manchester has a special atmosphere that no other city has and I’m proud to be a Mancunian. Manchester was our birthplace and will always be a key focus despite plans to expand outside its borders.
You recently partnered with the Guildford Games Festival. Apart from the location, how different (and difficult) was that compared to your usual events? It was a fantastic experience. What the Guildford Games committee is building over there is fantastic, and I’m a huge advocate for events collaborating for the betterment of the industry and everyone in it.
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