Even if you strung the two annual Insomnia Games Festivals together and added a third for good measure, it still wouldn’t stretch to the length of one London Games Festival, which just goes to show what an epic endeavour the whole thing is – although, to be fair, Insomnia doesn’t sleep (the clue is in the name), so perhaps we shouldn’t be too casual with our comparisons. Then again, Insomnia doesn’t have a simultaneous promotion on Steam showcasing the games of UK developers and publishers. Maybe LGF just shades it.