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INDUSTRY NEWS Booker serves up new desserts range


Booker has relaunched its frozen desserts range with a streamlined selection of 15 new, on-trend and easy-to-serve desserts tailored for the foodservice and catering sector. Supported by colourful new branding, the range caters to cafés, pubs, restaurants, hotels and dessert parlours. The portfolio sits under Booker’s refreshed


catering brands – Chef’s Essentials, Chef’s Menu and Chef’s Premium – offering clear good, better, best options. Designed for speed and versatility, the desserts balance classic favourites with contemporary flavours, from indulgent chocolate to light, fruit-led creations. Trending pistachio features in the


Salted Pistachio Semifreddo and Pistachio, Raspberry & White Chocolate Roulade, while chocolate lovers can enjoy the Chocolate Fudge Traycake, White Chocolate & Raspberry Tartletsand Chocolate Fondant. For a lighter touch, the Tartelette Au Citron and Tartelette Tatin tap into demand for fresh, zesty flavours and Instagram-worthy presentation. Convenient freezer-to-plate formats,


flexible portioning, and clearly signposted allergen information make the range ideal for busy kitchens. Karen Poole, Head of Own Brand and Product at Booker, said: “Our new frozen


desserts deliver premium quality, versatility and flavour – giving chefs confidence to offer showstopping sweet treats all year round.” The new range is available now in Booker branches and online.


Martin’s Famous Potato Rolls announces major retail expansion


Martin’s Famous Potato Rolls has announced a major


retail expansion,


rolling out to more than 800 Walmart stores and significantly increasing its reach across regions west of the Mississippi River. Shoppers can now find Martin’s beloved products in select Walmart locations across 23 states, including California, Colorado, Illinois,


Michigan, iconic Texas,


and Washington. Leading the lineup is the Martin’s


Long Sandwich


Potato Roll – the #1 branded potato roll in the U.S. – alongside Rolls


for hot dogs, Big


Potato Slider


Potato Rolls for smaller sandwiches,


Marty’s


sesame-seeded rolls for burgers, and Hoagie Rolls for subs. Also joining the


range are Martin’s two newest products: Sweet Dinner Rolls and Sweet Party Potato Rolls, adding a soft, slightly sweet touch to any meal. All Martin’s products


are baked with non-GMO ingredients, contain no artificial colors or sweeteners, and are made in a peanut- and tree-nut-free facility. “We’re thrilled to bring


Martin’s products to even more families across the country


through of this


expanded distribution with Walmart,” said Tony Martin, President


Martin’s


Famous Potato Rolls and Bread. “We’ve wanted to expand our retail presence to the West Coast for a long time, and we’re excited to bring the #1 potato roll in the U.S. coast to coast.”


OCTOBER/NOVEMBER 2025 • KENNEDY’S BAKERY PRODUCTION • 9


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