REGULATORY COMPLIANCE AND LABELLING TRENDS


standards and gain and uphold the trust of their consumers,” Mike concludes.


Simplifying labels, strengthening trust As consumer scrutiny over ingredient transparency intensifies, food and bakery manufacturers are under mounting pressure to simplify formulations without compromising performance. The drive toward cleaner, more recognisable labels is reshaping product development strategies across the industry. Reflecting this shift, Roquette has unveiled the first ingredient in its next-generation starch portfolio — a development designed to help brands meet both regulatory expectations and consumer demand for clarity. Roquette has introduced AMYSTA™ L


123 thermally soluble pea starch, the first innovation in its new AMYSTA™ label- friendly starch range. Developed through a patented, enzyme- and chemical-free process, AMYSTA™ L 123 is a soluble pea starch that delivers label transparency and reliable texturising performance to help brands meet demand for simple, recognisable ingredients. With the introduction of AMYSTA™, Roquette is reinforcing its role as a partner in label- friendly innovation. The plant-based range has been created to help food manufacturers shorten ingredient lists, strengthen consumer trust and simplify on-pack communication, all while maintaining functionality across diverse applications. AMYSTA™ L 123 embodies this vision. By leveraging Roquette’s expertise


in starch processing and


plant-based formulation, it delivers the dependability that manufacturers need to meet today’s technical and market expectations, from process efficiency to label-friendliness and sensory appeal. Native starches have historically faced


solubility limitations, restricting their use in certain applications. AMYSTA™ L 123 overcomes these barriers through a patented process using only heat treatment and spray drying—no enzymes or chemicals—resulting in a soluble starch with low viscosity, smooth mouthfeel, and excellent dispersibility. Its natural flowability supports easy handling and precise dosing in powdered formulations, while its carrier functionality enhances mouthfeel and contributes to stable performance during processing and storage. Along with improved process


perception of starch as a familiar and versatile ingredient and formulate confidently, supported by Roquette’s global network


of technical


application experts. Damien-Pierre Lesot, Head of


control and product uniformity, these


properties make AMYSTA™ L 123 ideal for ready-to-mix beverages, dried soup, sauce and condiment mixes. The new starch supports transparent, consumer-friendly labeling. In the EU, it can be declared as “soluble pea starch” and in the US simply as “pea starch,” aligning with consumer expectations for clarity and familiarity on ingredient lists.


Roquette’s Innovation and Product Marketing for Food and Nutrition, said: “AMYSTA™ L 123 is the start of a new journey in label-friendly starch innovation. By combining a trusted ingredient source with a patented, chemical-free process, we are enabling our partners


to create foods that


align with consumer expectations for simplicity, transparency and functionality. It’s a clear example of how we harness nature’s best resources to deliver real formulation value for our customers.” This launch strengthens Roquette’s


AMYSTA™ L 123 IS THE START OF A NEW JOURNEY IN LABEL-FRIENDLY STARCH


INNOVATION…ENABLING OUR PARTNERS TO CREATE FOODS THAT ALIGN WITH CONSUMER EXPECTATIONS FOR SIMPLICITY, TRANSPARENCY AND FUNCTIONALITY –


DAMIEN-PIERRE LESOT, ROQUETTE


The launch of AMYSTA™ L 123 comes at a time when scrutiny of ingredient lists is at an all-time high. Almost one in three new food and beverage launches worldwide is now positioned as clean- label, and more than 75% of consumers say brand transparency influences their purchasing decisions.1 By introducing AMYSTA™ L 123, Roquette is helping manufacturers respond to this evolving market with practical, scalable solutions. The new ingredient enables brands to build consumer loyalty through clearer ingredient


lists, leverage the positive


reputation as a collaborative ingredient partner, supporting food manufacturers in solving formulation challenges and accelerating innovation in label-friendly development. It also reinforces the company’s commitment to science-led progress and sustainable design in food innovation. “As consumers continue to seek foods


that are both transparent and indulgent, AMYSTA™ L 123 thermally soluble pea starch demonstrates how Roquette is helping shape a future of simple yet satisfying food experiences,” added Damien-Pierre Lesot. “This ingredient underlines our pioneering position as a global leader in high-performing plant- based ingredients, empowering our customers to deliver on taste, texture, nutrition and sustainability, while staying true to our purpose of creating a new era of nutritious and healthier food experiences.”


Compliance as a catalyst for progress As regulation, technology and consumer demand continue to converge, the UK bakery sector is entering a phase where compliance and innovation go hand in hand. From advanced inspection systems to clean-label formulation, success now depends on turning regulatory diligence into a source of competitive strength. Those manufacturers that integrate transparency, precision and agility into their processes will be best placed to build resilience, protect brand integrity and earn lasting consumer trust in an increasingly exacting marketplace.


and


OCTOBER/NOVEMBER 2025 • KENNEDY’S BAKERY PRODUCTION • 23


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