biscuit ingredients and trends
British Bakels
Which ingredient trends are taking the biscuit
How has the biscuit category transcended to an indulgent dessert, and which ingredients are creating a global buzz? Kiran Grewal speaks to Nestlé Brazil and British Bakels to see how their experiences compare.
T
oday, the biscuits segment is very strong and consolidating
itself as an indulgent option,
becoming a sweet and even dessert option. It is no longer seen as just an item to satisfy hunger, and has instead become an entity in its own right,
with the new flavour profiles and ingredient innovations happening every day. Here, we speak to Nestlé and British Bakels about what trends are shaping the sector, and where we can expect to see growth. Luigi Segatto, Brand Manager Nestlé Brazil, says: “The biscuit market is divided into two categories: sweet and
savoury. In recent years, the sweet segment is the one that has been growing the most, driven by a strong ingredient in the candy industry – chocolate – and also by a change in consumer behaviour that started to look for more indulgence in this food. Thus, we understand the potential to expand the biscuits lines with strong indulgent appeal, such as Cookies and Covered Cookies. This last category has always been very well represented by a product loved by Brazilians - named Calypso. This is a trend that we have been observing in the national market and even abroad. The biscuit is no longer a product that was considered only for moments of hunger to
20 Kennedy’s Bakery Production October/November 2022
bakeryproduction.co.uk
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