SUSTAINABLE PACKAGING
argued that fibre-based packaging can help address the multiple packaging challenges facing bakeries today – protecting delicate products, meeting sustainability targets, improving operational efficiency, and creating packaging that strengthens brand value by combining sustainability, functionality, and design flexibility. Fibre-based packaging can also support
circular economy principles by using renewable and recycled materials. Solidus’ bakery packaging solutions, for example, are produced with responsibly managed fibres, including PEFC- and FSC-certified materials and high recycled content. These solutions support recyclability and help bakery producers prepare for future regulations while also meeting consumer demands. It is also important that sustainable
packaging can support efficient business operations. Here, Solidus argues that its fibre- based packaging solutions are compatible with automated production lines, are easy to handle, and efficient to store and transport. This can help bakery producers improve productivity,
reduce waste, and optimise logistics while maintaining product protection. Solidus’ approach to bakery packaging is
said to help ensure solutions are designed to meet both current market needs and future challenges, while delivering the required protection, efficiency, and presentation
qualities. It believes that fibre-based packaging is becoming more than a sustainability initiative, arguing that it represents a strategic opportunity for bakery brands. By combining responsible materials, product protection, operational efficiency, and attractive design, fibre-based packaging can help businesses meet changing market demands.
ONE OF THE MOST IMMEDIATE WAYS COMPANIES ARE
RESPONDING TO CHANGES IS BY CLOSELY EXAMINING THE WEIGHT OF THEIR PACKAGING
Regulation issues Discussing the growing complexity of packaging regulation, Matt Boyle, Sales Director responsible for driving the growth of Metsä Board’s Food & Retail business in Europe, says: “In the UK, EPR schemes have already been implemented, and some companies estimate the financial impact could reach millions of euros. The packaging team of one major retailer, recently explained to us that its immediate priority was to identify savings across its packaging portfolio to offset any expected cost increases. Similar regulatory frameworks are emerging
across Europe – for example, the EU’s Packaging and Packaging Waste Regulation
40 • KENNEDY’S BAKERY PRODUCTION • AUGUST/SEPTEMBER 2026
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