SUSTAINABLE PACKAGING
sustainable packaging solutions, Huhtamaki always starts by gaining a good understanding of the product, the consumer and the occasion. “Whether it is a premium celebration cake, a pastry purchased on the go or a bakery product being delivered through a foodservice channel, we first focus on what the packaging needs to do,” says Sally. “Once those requirements are understood, we can identify opportunities to optimise the design, remove unnecessary material and improve recyclability without compromising performance. “Innovation plays a huge role in helping achieve this balance. Across the business, Huhtamaki continues to invest in developing smarter packaging solutions that use materials more efficiently, improve recyclability and reduce plastic
content where appropriate. In many cases, the biggest gains come not from radical changes, but from clever design, structural optimisation and material innovation that deliver the same functionality with fewer resources. These developments not only help reduce environmental impact but can also support customers in managing EPR costs and achieving their own sustainability commitments. In conclusion, Sally says: “The most
successful projects are rarely focused on a single objective. Instead, they bring together sustainability, product protection, operational efficiency and customer experience from the outset. Ultimately, I believe the future of packaging lies in smarter design rather than simply less packaging. There is a need
to continue innovating and challenging conventional thinking so that we can create packaging solutions that are better for businesses, better for consumers and better for the environment.”
Paper-based solutions Samuel Leppänen, Manager, Business Development, Packaging Papers at UPM Specialty Materials, expects the interest in paper-based packaging to continue, basing this belief on the results of the ‘Sustainable food packaging in 2045: The shape of things to come’ report from UPM. The survey of over 230 packaging
professionals across the value chain set out to understand what will shape sustainable food packaging through 2045. The results
AUGUST/SEPTEMBER 2026 • KENNEDY’S BAKERY PRODUCTION • 37
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