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NEWS ROUND UP


Mars Wrigley rolls out nostalgic wafer products


Simply Ice Cream launches subscription box


Simply Ice Cream has launched a new ice cream subscription box, delivering six 500ml tubs of  straight to customers’ doors. Available for delivery monthly, every two months, or every three months, the subscription offers a luxurious, convenient way to enjoy premium ice cream at home.


With over 35 hand-whisked  Simply Ice Cream is known for its fresh, locally sourced ingredients and commitment to natural, non-ultra- 


 Founder Sally Newall said: “Our subscription box lets customers enjoy the seasonal joy of our handmade ice cream with the ease of home delivery.” Alongside the launch, Simply Ice Cream has updated its website, now on Shopify, offering a seamless shopping experience with easier browsing, fast checkout, and subscription savings.


The subscription box is available


 exclusive savings, perfect for any ice cream lover.


Makat and ZDS strengthen partnership


Makat Candy Technology GmbH, a Syntegon subsidiary, has donated a laboratory depositor to the ZDS Academy of Sweets to enhance training and demonstrations for confectionery and nutraceutical production. The machine will support seminars, apprenticeships, and hands-on training, helping students gain practical experience.


The depositor features: • Precise Product Depositing for accurate confectionery production.


• Starch and Starchless Depositing for versatility in applications.


This marks a new step in Makat and ZDS’s long-standing partnership. Konrad Schütte,


Makat’s Managing Director, stated: “We are proud to support future confectionery professionals with hands-on experience.”


Andreas Bertram, ZDS Managing Director, added: “This collaboration enhances our program, allowing students to apply their theoretical knowledge practically.” Makat, based in Dierdorf, Germany, has specialised in gummy and jelly processing for over 95 years. ZDS, founded in 1951, is a leading global training institute for the confectionery industry.


KennedysConfection.com Kennedy’s Confection February 2025 7


Mars Wrigley is revamping the chocolate wafer category with the return of MILKY WAY® Crispy Rolls (22.5g) and the


launch of TWIX® (22.5g) and BOUNTY® Crispy Rolls (23.4g). Rolling out from 1st February, the range caters to growing demand for nostalgic and multi-textured treats. With 70% of shoppers seeking unique chocolate textures and wafers making up 20% of the chocolate bars category (+10% YOY), the Crispy Rolls range is set to drive category growth. Lauren Godfrey, TWIX® Brand Manager, stated:


“This is an exciting year for Crispy Rolls. We’re bringing back the much-missed MILKY WAY® Crispy Rolls while introducing new TWIX® and BOUNTY® variants.”


The MILKY WAY® Crispy Rolls offer a chocolate-coated creamy wafer, the BOUNTY® version features a coconut filling and chocolate coating, while the TWIX® variant includes a caramel cream twist.


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