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Alternative Sweeteners and Sugar Reduction


Sweetening the deal


sugar reduction technologies, the demand for innovation in sweetening solutions has never been more apparent. As public scrutiny on  are under mounting pressure to reformulate their products while maintaining taste, texture, and affordability. At the heart of this movement is a growing    foods and drinks can lead to long-term health issues. This underscores the importance of transparency in product formulation. While some brands may choose to highlight the       need to educate consumers on the necessity of these components to maintain product quality. Despite the debate, consumer willingness to try reduced-sugar options is notable. Almost half of consumers have sampled a new low/ no/reduced sugar product recently, including six in ten who were previously non-users. This  innovate within the space of indulgent treats, particularly biscuits, chocolate, and desserts— categories in which two-thirds of those


W 18 Kennedy’s Confection February 2025


ith nearly six in ten UK consumers expressing interest in seeing their favourite treat brands explore new


While sugar reduction is top-of-mind


for consumers, taste and quality remain paramount”


reducing their sugar intake are most open to trying lower-sugar alternatives.


A new era in sugar reduction One company at the forefront of alternative


As consumer demand for healthier indulgence grows, confectionery brands are reimagining sweetness—leveraging cutting-edge sugar reduction technologies and natural alternatives to deliver treats that satisfy without compromise. Kennedy’s Confection reports.


sweetener development is ADM, which has been actively expanding its sweetening solutions portfolio to meet the evolving needs of confectionery manufacturers. Stuart Braid, Director of Technical Solutions at ADM, highlights the key drivers behind this expansion: “Formulating consumer-preferred confectionery requires a balance of optimizing taste,


texture, clean labels, sugar content,


and cost. We’re dedicated to expanding and                   formulation needs, including ensuring the      even in low-sugar and -calorie offerings. Plus, according to our proprietary consumer research, quality ingredients are important to consumers seeking reduced-sugar confectionery, making alternative sweeteners derived from natural  One of ADM’s latest innovations is SweetRight® Stevia Edgility, an advanced stevia-derived sweetener that builds upon the company’s SweetRight® Stevia Edge line. This next-generation solution incorporates advancements in extraction, formulation,


and agronomy, providing


      supporting sugar and calorie reduction.


Leveraging consumer insights for smarter formulations


Recognising the need for data-driven KennedysConfection.com


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