NEWS ROUND UP Kinder Bueno targets Gen Z with new campaign
Ferrero UK is launching a major campaign this month to boost awareness of Kinder Bueno among Gen Z and Millennials, aiming to attract younger shoppers and reinforce the product’s importance in the convenience sector. The campaign features a TV advert with the tagline “Why be basic, when you can be Bueno,” airing from August to early October across online video, social media, and broadcast video on demand (BVOD). Kinder Bueno has seen a successful year, growing by 7.3% in value sales and ranking as the 3rd largest chocolate countline in the convenience market. British consumers recognise that Kinder Bueno “is not a basic chocolate bar; it’s composed of contrasting layers and is understood to be a little bit special.” As a well- loved brand, it offers retailers a strong opportunity to drive sales by stocking core SKUs to meet ongoing consumer demand.
POS materials will be rolled out in September to support retailers in maximising sales potential by positioning Kinder Bueno as a key product for impulse purchases, meal deals, and cross-
Bazooka Candy Brands launches Juicy Drop Blasts Tropical
Bazooka Candy Brands has announced the latest addition to their iconic Juicy Drop family— Juicy Drop Blasts Tropical. As summer heats up, this new tropical confectionery scene, offering fans a fresh and exciting twist on the beloved sweet-and-sour experience. Juicy Drop has been a favourite among kids worldwide since its debut in 2007 with the innovative Juicy Drop Pop. Known for its unique blend of sweet and sour, Juicy Drop with its wide range of lollipops, gummies, and chewable candies, making it a staple for children and teens of all ages.
The brand has achieved viral 6
success on social media platforms, with Juicy Drop Gummy
Dipperz emerging as the most successful launch in children’s confectionery over the past four years in both the US and UK markets. to grow at a rate of 20% in the confectionery market, the introduction of Juicy Drop Blasts Tropical is perfectly timed. Each 120g or 140g bag offers an irresistible Mango, Passion Fruit, Pineapple Coconut, Watermelon, and Banana— providing the perfect sweet-and-sour combination in every bite.
category promotions. A Ferrero UK spokesperson said, “Our new campaign aims to amplify Kinder Bueno’s presence to ensure it continues to be a must- stock item for all convenience retailers... We believe that Kinder
Bueno offers an incredible opportunity for growth.” The ‘Why be basic’ campaign will be visible across multiple platforms, including TV, OOH, social media, and BVOD, running until October 6th.
Hastamat invests in new production hall in Lahnau
Hastamat is expanding its Lahnau site with a new state-of-the-art production hall, increasing the area to 2,310 square metres. This expansion addresses the company’s
growing order volume and the need for more production space, laying the foundation for future growth. “Over the last few years, Hastamat has grown continuously. The new production hall is a practical says Olaf Piepenbrock, Executive Partner of Hastamat’s parent company, Piepenbrock.
Production, Warehouse Logistics, and Quality Assurance, and sanitary facilities. Michael Schulze, Managing Director goods. We will be able to produce individual packaging The facility also features space-saving high racks, a modern ventilation system, and self-produced electricity. The new photovoltaic system will generate up to 200 kilowatts, covering 40% of the site’s energy needs. Hastamat will produce at least 65% of its electricity through regenerative processes.
Kennedy’s Confection August/September 2024
KennedysConfection.com
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