NEWS ROUND UP
Candy Dynamics, brand owners of Toxic Waste® Hazardously Sour Candy® , continues their success with Gen-Z and Gen-Alpha through their latest activation in Roblox®! In collaboration with Republiqe, one of the leading developers of engaging experiences in gaming, the brand recently launched a virtual storefront where branded items will be available for purchase using the in-game currency, Robux. This will not be the average store, but rather a unique experience users will be able to see as soon as they enter the front door from the halls of the Hex Mall.
Built around the unique branding of Toxic
Waste, the storefront features a river of toxic slime, creepy-crawlers and ladders that users can climb to reach the most exclusive items. “I
understand personally just how large of a role this game plays in the younger generation as I have a teenager of my own,” says Laura King, president of Candy Dynamics. “That generation utilizes Roblox for entertainment as well as a means of connecting with friends – choosing to meet up inside the game.”
Products within the storefront can be worn immediately once purchased, allowing users to don items such as a backpack inspired by the iconic Toxic Waste Yellow Drum or even hair made to look like the slime visible on product packaging. Users will be able to wear these items across the vast Roblox
Carbery Group and its taste division, Synergy Flavours, announce their partnership with EIT Food, the world’s largest and most dynamic food innovation community. Co-funded by the EU, EIT Food system that is sustainable, healthy, and trusted.
As part of the partnership, Carbery and Synergy will contribute to key EIT Food initiatives in areas including dairy innovation, protein and healthy ageing. The collaboration supports Carbery’s involvement in the Biotech Alliance – a cross-sector initiative exploring cutting-edge solutions in food and health. Carbery and Synergy will work alongside policymakers, growers, suppliers, and food manufacturers to develop practical, scalable solutions that make sustainable, protein-
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based nutrition more accessible, appealing, and affordable for consumers. The partnership aims to bridge gaps across the food supply chain by ensuring viable production models for farmers and manufacturers to deliver high-quality products with consumer appeal.
The food system faces major challenges – from climate change and resource scarcity to food waste and diet-related diseases. EIT Food is addressing these by connecting key players across the agri-food sector to drive progress in circular food systems, digital traceability, sustainable agriculture, and targeted nutrition. Carbery and Synergy look forward to contributing to a more secure, sustainable global food future.
world – impressing the nearly 380 million monthly active users globally. The Toxic Waste brands to step into the space, marking an exciting time for Candy Dynamics.
Functional ingredients manufacturer BENEO, part of the plant in Obrigheim, Rhineland- Palatinate, following a €50 million investment and just 18 months of construction.
The new facility will process locally grown faba beans into ingredients for food and animal feed, creating up to 25 new jobs. It’s located next to BENEO’s existing site, which produces sugar replacers like Isomalt and Palatinose™, and spans 4,000 square meters. Sustainability has been central to the plant’s design. It operates entirely on renewable electricity, with a rooftop solar system and waste heat recovery for heating. Water-free pulse processing and a zero-waste approach ensure all raw materials are fully used. The faba beans, highest sustainability standards (REDcert2/FSA Gold), contribute to soil health and require no nitrogen fertilizer.
Kennedy’s Confection April 2025
inaugurated on April 11th, with guests including Rhineland- Palatinate’s Minister of Economic Affairs, Daniela Schmitt, who praised the investment as “driving innovation” and “strengthening rural areas.”
BENEO board member Niels E. Hower highlighted the blend of tradition and innovation: “We’re continuing a legacy of value- added ingredients with the faba bean, a crop with both history and promise for the future of plant- based nutrition.”
As European consumers diets, with 27% identifying as such and over half reducing meat consumption, BENEO’s plant signals a strong move toward sustainable, health-conscious
KennedysConfection.com
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