Big Interview
The lockdowns actually gave us the time and opportunity to drive the brand forward in other ways. In December 2020 we launched a Suffolk Franchise, with the intention of replicating the successful business model we’ve had in Kent around other counties in the UK. Our Suffolk Franchisee works closely with us at Simply Ice Cream HQ, and has built up a strong network of retail outlets, increasing our distribution and brand awareness.
In Spring 2021 we launched a range of vegan ice creams, in response to the growing demand for dairy free alternatives and as part of our sustainability commitment. In the last year the vegan range has made up 7% of our total sales, and is showing steady growth. In the last 6 months we have also launched a brand new website, making it easier for individual customers and wholesale customers to order from us online.
What are your thoughts and feelings in being named a finalist of the Confectionery Entrepreneur of the Year award? Yes, I’m also a Confectionery Entrepreneur of the Year finalist in the Food & Drink Heroes Awards 2022! It’s a real achievement to have gotten that far as there were over 700 entries, and I’m up against some of the best entrepreneurs in the industry. I think people engage with my brand story as it started with just me in my kitchen almost 15 years ago, and has grown organically since. We’re now stocked in over 450 outlets throughout London & the South East so I’m extremely proud of what we’ve achieved and the team that got us there. The Food & Drink Heroes awards are judged by an extensive
expert judging panel, with a variety of food & beverage experience. As a brand, it’s important for us to be recognised by foodie awards like the Great Taste, but also just as important to be valued for our business contributions too.
“Our mission for 2022 is to become more widely
distributed throughout the UK, via a franchise network and increasing our presence in independents”
Where do you see Simply Ice Cream in 5 years’ time? With our new production site we’ll have increased capability to continue making our small batch ice cream but on a slightly larger scale. I don’t think we’d ever give in to production machinery as it’s just not who we are as a brand, and I think our customers come to us for a bespoke handmade product. Longer term I’d love us to be sold in more restaurants and
hotels, as well as national attractions. The ultimate goal is for us to be present in any venue that wants to sell good quality, natural ice cream made in the UK. The retailers and outlets we partner with tend to align with our own ethos and brand positioning.
KennedysConfection.com
Kennedy’s Confection April 2022
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