Making health choices
According to Klaudia Volmer, Product Manager Functional Carbohydrates at BENEO, the turbulence caused by the Covid-19 pandemic over the past two years will continue to influence healthier confectionery choices in the coming year. “As a result, it is no real surprise to see that consumers are now expecting their confectionery to deliver in terms of both taste and health,” she says.
As well as a move towards confectionery that supports consumers looking to balance indulgence and health, Klaudia
points out the growing demand for greater label transparency – consumers want to know exactly what they are eating. As a result, the demand for natural functional ingredients, such as rice starch, in low- and no-sugar confectionery is on the rise. Ultimately, confectionery manufacturers will need to make it easier for shoppers to be able to swap to healthier confectionery snacks by using more transparent communication, labelling and/or claims. Because sugar is so crucial for taste, texture and mouthfeel in confectionery products there are a range of technical and sensorial challenges that need to be resolved when replacing or reducing it. “Today, a large number of candies and chewing gums are already sugar-free. However, confectionery is
“As a result, it is no real surprise to see that consumers are
now expecting their confectionery to deliver in terms of
both taste and health,” Klaudia Volmer
considered a treat and so taste, texture and mouthfeel are all key when it comes to indulgent treats. Depending on the application it can be very challenging from a technical point of view to replace sugar entirely, without also impacting the desired sensory profile,” says Klaudia. “Derived from natural sugar beet, the sweetening profile
of BENEO’s Isomalt is very similar to that of sucrose, with a degree of sweetness of about 50% and no undesirable aftertastes. Also, thanks to its sugar-Iike taste, it can enhance fine and subtle flavours with sweetness. It is also tooth friendly – carrying a respective EU health claim and also an FDA health claim stating that it “does not promote tooth decay.”
KennedysConfection.com
Kennedy’s Confection April 2022 19
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