Flexible Packaging
A commitment to sustainability
What initiatives and technological advancements are allowing flexible packaging solutions to meet sustainable needs and new regulations? Kiran Grewal reports.
T
he confectionery industry offers many different packaging options that fit various consumers’ tastes and preferences - from soft chocolate bars to hard candies, cereal bars to snacks, the product characteristics influence the packaging type and
packing process. That’s why you can find various packaging applications on the shelves, like horizontally packed flow wraps, rotary twisted candy wraps or vertically filled and sealed premade bags and sachets. “To meet these different product requirements, various packaging materials are used on the market, from paper and board to flexibles (mostly polypropylene, polyethylene or polyester), and aluminium,” says Eric Valette, Innovation BU Flexibles Director at Coveris. “The choice between one or the
30 Kennedy’s Confection April 2022
other is always a result of product characteristics, shelf-life requirements, logistic constraints, packaging convenience, and consumer expectations. However, due to the global focus on recyclable packaging materials, more and more brands switch to paper or single source flexible materials for easier recycling.” Stephen Langstaff, Innovia Films Business Development Manager, Packaging gives us a closer look at the materials and their purposes: “Polypropylene (PP) flexible films, both in Cast and Biaxially Oriented Polypropylene (BOPP) formats offer properties that enable them to be the mainstay for flexible packaging in the confectionery sector. They are predominantly used for applications such as flow wrap, box overwrap, within laminate structures and in-box bags.
KennedysConfection.com
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